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Google to launch ranking adjustment to address growing “doorway page” problem in search results

Europe Antitrust Google

Google today, in a post on its Webmaster Central Blog, has reveled that it will soon launch a ranking adjustment to search results to better address sites that “maximize their search footprint without adding clear, unique value.” This problem occurs when a user searches for a topic and sees a page of results all from the same website, which Google says creates for a frustrating user experience.