Online-only seller Amazon is sure bearing fruits of its recent foray into the tablet space. The $199 Kindle Fire tablet launched September 28 and it remains their bestselling product across all Amazon for eight weeks running. It’s not much of a surprise, really, considering the product’s prominent advertising on the Amazon sites and its breakthrough price.
Plus, it really is competing with other Android tablets rather than with Apple’s iPad (as we mentioned in our quick review). Amazon also said today that this Black Friday was the best ever for the Kindle family, with Black Friday sales of Kindle devices outpacing last year’s Black Friday by a factor of four. Kindle devices area now available at over 16,000 retail locations throughout the United States.
Amazon’s Kindle vice president Dave Limp said his company saw “a lot of customers buying multiple Kindles – one for themselves and others as gifts”. The streamlined Kindle product mix covers sweet price spots, ranging from as low as $79 (the Kindle) to $99 (the WiFi Kindle Touch) to $149 (the 3G Kindle Touch) and all the way up to $199 for their most expensive mobile device, the Kindle Fire tablet. Apple’s iPad 2 begins at $499, which buys you a tablet with 16 gigabytes of flash storage and WiFi-only networking ($130 more for a 3G+WiFi version).