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As the holidays quickly approach, Mountain View-based Google has rolled out Amazon’s Instant Video service to the Google TV. Google is beginning with LG’s line as the first batch of supported devices and promises more will be able to download Instant Video soon. It’s worth noting Amazon has always had an app placed on the Google TV, but it just loads Amazon’s web page which users have found works half the time thanks to Flash.

For those unfamiliar, Amazon Instant Video offers United States customers 140,000 movie and television titles, all of which are available to rent or purchase. The users that will really benefit from this addition is people who buy and store their media with Amazon, rather other services like Google Play, and Kindle Fire owners who don’t have access to anything but Amazon.

There’s already a long list of devices that support Amazon Instant video, including Xbox 360, PS3, and many TVs, so LG Google TV owners will definitely be pleased. To add the app to their Google TV, the media-obsessed can download it from Google Play.

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