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Google’s Nexus 7 has surpassed Apple’s iPad and continues to gain market share in Japan, according to a Japanese newspaper.

A report by Nikkei (translated) on Thursday said the Nexus 7 had 44.4-percent of the market, where as the iPad only had 40.1-percent, based on a survey of 2,400 consumer electronics stores in Japan. Research firm BCN conducted the survey in December.

Nikkei attributed the gain to the Nexus 7′s more affordable price point, but the survey noted there was an iPad Mini shortage in stores that may have affected the reported market share percentages.

Total tablet sales in the country for 2012 hit 3.6 million, Nikkei added, but sales may reach 4.9 million this year.

(via CNET)