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Google just updated its Google+ platform with application sign-in and a bevy of related enhancements.

The new application sign-in feature basically allows users to log into non-Google apps on mobile and web with their existing Google account credentials. The feature also enables users to, as Google coined it, “bring along their Google+ info for an upgraded experience.”

This type of functionality has long existed with Facebook and Twitter, so Google’s update essentially brings its social network up to speed. An added bonus, however, is that Google+ sign-in comes with Google safety measures like 2-step verification.

The platform update bundles additional tweaks like the ability to selectively share app activity with circles—as well as the option to sign into a website with Google and install its mobile Android app with just one-click. According to the official Google PlusPlatform blog, another interesting features involves new interactive posts in Google+ streams:

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“Pictures and videos are great for viewing, but sometimes you actually want to do stuff online. That’s why, when you share from an app that uses Google+ Sign-In, your friends will see a new kind of “interactive” post in their Google+ stream. Clicking will take them inside the app, where they can buy, listen to, or review (for instance) exactly what you shared.” 

Google further revealed Google+ sign-in is available for Google Play. The Internet Giant launched version 3.0 of its store platform today with the new sign-in feature and Google Maps Android API improvements.

Also, once Google+ sign-in integration is live, Android app developers can begin measuring and monitoring downloads, total users, and interactive post performance through Google+ analytics.