Strategy Analytics is out today with its latest report covering mobile phone shipments globally during Q3 2013. According to the report, Samsung continues its lead as among mobile phone shipments as total shipments grew 7 percent to approximately 418 million units during the quarter. With Apple reporting 33.8m iPhone units during its earning call yesterday, the report estimates that Samsung was able to ship a record 120.1 million units, up around 17% since last year. That would mean it shipped more units than Nokia, Apple, and LG combined for a record 29 percent of the market during the quarter:
Solid demand for the new Note 3 phablet and for mass-market devices like the Galaxy Y helped to lift Samsung’s volumes. Nokia shipped a slightly better-than-expected 64.6 million mobile phones worldwide in Q3 2013. Nokia’s 15 percent global mobile phone marketshare is showing signs of stabilizing sequentially as demand for the Microsoft Lumia smartphone range is improving. However, Nokia’s feature phone unit remains a problem-child as global volumes dipped -27% year-over-year.”
Keep in mind that these estimates include feature phones, which currently make up around 40% of all shipments. Compare Samsung’s 120.1 million units with 64.6 million mobile phones shipped by Nokia, 33.8m by Apple, and 18.3 million by LG, which of course includes feature phones in addition to smartphones for every company except Apple.
Coming in fifth was Huawei with 14.6 million units, but the report doesn’t take into account shipped vs sold or share any break down of feature phones vs smartphone sales. In comparison, IDC put out its report today of smartphone market share globally with Samsung on top at 80.2 million units in Q3, Apple with its 33.8M, Huawei in third with 12.5M units, Lenovo with 12.3M, and LG with 12M:
Samsung past 12 quarters smartphone market share 10.6%, 12.5%, 16.4%, 21.0%, 22.4%, 30.3%, 32.9%, 32.8%, 29.4%, 32.4%, 31.9%, 33.3%—
(@tomiahonen) October 29, 2013