Excellent article from Burkhard Bilger at The New Yorker
Human beings make terrible drivers. They talk on the phone and run red lights, signal to the left and turn to the right. They drink too much beer and plow into trees or veer into traffic as they swat at their kids. They have blind spots, leg cramps, seizures, and heart attacks. They rubberneck, hotdog, and take pity on turtles, cause fender benders, pileups, and head-on collisions. They nod off at the wheel, wrestle with maps, fiddle with knobs, have marital spats, take the curve too late, take the curve too hard, spill coffee in their laps, and flip over their cars. Of the ten million accidents that Americans are in every year, nine and a half million are their own damn fault.
When you think about it like that, sure, let a search engine monetized by advertising drive me to work.