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With a new website, Samsung is making a statement regarding its design philosophy. This comes amidst a large-scale patent battle with Apple in California where Samsung is accused of infringing Apple’s patents for iPhone and iOS design features. The new website explains that Samsung believes in “Balance of Reason and Feeling,” “Simplicity with Resonance,” and “Meaningful Innovation.”

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Samsung caps off those principles with a statement regarding their products being inspired for humans (shown above). The “humans” line has been used for Samsung’s past few Galaxy phone launches, while the “Meaningful Innovation” line is a newer Samsung concept. With the recently-launched Galaxy S5, Samsung focused on the “basics” rather than the glitz found in previous models of the popular smartphone.

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The website also features various design stories from Samsung design engineers.

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