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Google is making some improvements to payments on Google Play that will make it easier for both users and developers to purchase and sell and content. First, Google is introducing PayPal support in 12 countries allowing users to select their PayPal account balance as an option within Google Wallet when making purchases:

Starting today, we’re making it possible for people to choose PayPal for their Google Play purchases in 12 countries, including the U.S., Germany, and Canada. When you make a purchase on Google Play in these countries, you’ll find PayPal as an option in your Google Wallet; just enter your PayPal account login and you’ll easily be able to make purchases. Our goal is to provide users with a frictionless payment experience, and this new integration is another example of how we work with partners from across the payments industry to deliver this to the user.

Countries with PayPal support at launch include Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Netherlands, Spain, United States, United Kingdom.

Next up, Google is expanding its carrier billing and gift card payment options for Google Play to new countries including Singapore, Thailand and Taiwan. That brings the total up 24 with the addition of four others and Google Play gift cards are also now available in Germany, Japan and a total of 13 countries.

For developers, Google is adding 13 new countries and introducing improved currency support:

Google Play adds PayPal support, expands carrier billing, gift cards & developer sales to new countries

Developers based in 13 new countries can now sell apps on Google Play (with new additions such as Indonesia, Malaysia and Turkey), bringing the total to 45 countries with support for local developers. We’ve also increased our buyer currency support to 28 new countries, making it even easier for you to tailor your pricing in 60 countries.

Google says it hopes the new options will make things easier for developers and users internationally where it notes around two-thirds of Google Play purchases come from. “Sales of apps and games on Google Play are up by more than 300 percent over the past year. And today, two-thirds of Google Play purchases happen outside of the United States, with international sales continuing to climb. We’re hoping to fuel this momentum by making Google Play payments easier and more convenient for people around the world.”

A full list of supported countries for payment options on Google Play is here.

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