You may have not noticed that it didn’t exist, but Google has just now launched a new fully functional mobile web version of the Play Store. Previously, navigating the Play Store website on a mobile device was a pretty big pain as you were forced to use the desktop version of the site.

The mobile version of the Play Store is fully functional and works just as you’d expect it to. Navigation is relatively smooth thanks to a slideout navigation panel. Everything you can do with the Play Store app and desktop Play Store, you can do with the mobile version. One notable advantage, however, is that you can purchase devices with the mobile web version, something that the Play Store app still lacks for some odd reason. You could also install apps to your device with it if for some reason you don’t want to use the app interface.

The mobile web Play Store is live now. You can view it by simply going to on any mobile device.