Soy-domain-name

Google recently announced the availability of .SOY, a new web domain extension specifically for Latinos. If your Spanish is rusty, allow us to translate. Soy means “I am” in Español. The company has also set up a new web portal (available in English and Spanish) where people can search for new .soy domain names and purchase them from a list of partners.

This move falls in line with Google’s recent move into the web domain space this past summer and shows that the search giant is taking more of a personalized approach by targeting unique groups. Perhaps we’ll soon see Mountain View pitching web handles to other cultures in the not so distant future.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author