Google recently announced the availability of .SOY, a new web domain extension specifically for Latinos. If your Spanish is rusty, allow us to translate. Soy means “I am” in Español. The company has also set up a new web portal (available in English and Spanish) where people can search for new .soy domain names and purchase them from a list of partners.

This move falls in line with Google’s recent move into the web domain space this past summer and shows that the search giant is taking more of a personalized approach by targeting unique groups. Perhaps we’ll soon see Mountain View pitching web handles to other cultures in the not so distant future.


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