HTC has announced today that it is bringing its Desire 530 budget smartphone to the United States. We went hands-on with the device when it launched across the pond earlier this year, noting of its speckled design and solid build quality for the price.

Samsung U28E590D 28-Inch 4K Monitor

The Desire 530 features a 5-inch 720p display paired with an 8MP rear-facing camera and 5MP front-facing shooter. The device is powered by a quad-core Snapdragon 210 processor and 1.5GB of RAM, while the battery comes in at 220mAh and there’s 16GB of internal storage and a microSD card slot for further expandability.

Where the Desire 530 really stands out, however, is with its design. The device features a unique plastic design that has a micro splash dotted effect on it, which HTC says makes every phone both personal and unique.

HTC is also heavily touting the speaker capabilities of the Desire 530, as the device ships with the BoomSound profile paired with an amp to boost volume and bass without distorting the sound.

“At HTC we want to bring people the most progressive devices with features customers love,” said Nigel Newby-House, AVP of Product Planning at HTC. “The new HTC Desire 530 is the most unique Desire available – combining our micro splash finish with impressive audio and high quality cameras, all at an incredible price.”

In the United States, the Desire 530 will be available on T-Mobile and Verizon, while HTC.com will offer an unlocked version of the Sprinkle White color option for $179 later this month. The full press is below:

HTC DESIRE® 530 COMING TO THE U.S. WITH UNIQUE MICRO SPLASH DESIGN

Streetwear inspired design and stand-out features headed to prepaid and postpaid customers beginning this month

Seattle, Wash., July 7, 2016 – HTC America Inc., a leader in mobile innovation, announces the U.S. release of the new HTC Desire 530 smartphone, with impressive audio and great cameras. Customized with a specially created micro splash effect on the polycarbonate shell, every phone is both personal and unique.

“At HTC we want to bring people the most progressive devices with features customers love,” said Nigel Newby-House, AVP of Product Planning at HTC. “The new HTC Desire 530 is the most unique Desire available – combining our micro splash finish with impressive audio and high quality cameras, all at an incredible price.”

The Desire 530’s 5 megapixel front-facing camera feature Auto Selfie and Voice Selfie modes that allow you to snap away without pressing a button. The rear-facing 8 megapixel camera has a built-in BSI sensor that increases the amount of light captured, for great images whatever time of day. Additional features like burst shot and sweep panorama allow you to freeze movement and create professional looking landscape photos, with Google Photos providing storage for pictures and videos.

The Desire 530 comes with HTC BoomSound® profile, coupled with a high quality amp that boosts volume and bass to without distorting the sound.

With a 5-inch HD display, the Desire 530 is powered by a Qualcomm® Snapdragon quad-core processor and runs Android 6.0.

The Desire 530 comes in Blue Lagoon, Sprinkle White or Stratus White.

Availability The HTC Desire 530 will be available from prepaid and postpaid U.S. wireless providers T-Mobile and Verizon Wireless, in addition to HTC.com. Each will confirm the colors and model availability.

HTC.com will offer an unlocked version of Sprinkle White for $179 later this month.

About HTC HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and Desire lines of smartphones. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com

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HTC, HTC Desire and the HTC logo are the trademarks of HTC Corporation. All other names of companies and products mentioned herein may be the trademarks of their respective owners.

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