Google Pixel

Google Pixel’s recent US growth numbers keep changing, but there’s still a clear trend

Ben Schoon | Nov 26 2024 - 9:15 am PT

Google seems to be hitting record numbers with the Pixel’s growth in the US market, but some numbers that were a little bit unbelievable keep changing, though there’s a clear trend regardless.

In early November, StatCounter released a huge, almost too good to be true figure which showed Google Pixel devices experiencing massive 3x growth in the US in just one month. At the time, we found the claim a bit unbelievable, and further data seems to suggest it could be slightly lower than initially reported.

A Reddit user pointed out that, in the time since that data was first released, the number has been fluctuating. StatCounter shows the Pixel jumping as high as 20%, but also as low as 5% within the past month, all at roughly a perfect inverse of the iPhone’s numbers. This is almost certainly due to the methodology in which this data is captured, as it’s based on web traffic that is tracked on a huge number of websites. As traffic rises and falls, these figures change.

That’s why it’s important to look at the longer-term trends.

When averaging out the figures over the past month, the numbers are still much higher than they used to be, showing that, at least according to this data, Google’s Pixel devices did see considerable growth in the States. We took a look at the data and ran an average, showing that, since October 1, StatCounter’s data puts Pixel at 12.2% share with iPhone at 52.9% and Samsung at 23.8%.

There’s clearly a trend of growth going on when you step back and look at the bigger picture, rather than focusing in on day-to-day changes. Looking at data from August through November, there’s quite a lot of volatility to the reporting starting in October, but there was a clear rise for Pixel to over 8% in the time prior to that volatility.

*StatCounter data shows a lot of volatility, but also a clear trend before that*

It certainly does seem possible, quite likely in fact, that the 14.6% figure was a slightly exaggerated anomaly, but it comes at a time where we’re seeing continued reports that the Pixel is seeing growth, with record-breaking sales quarters and devices that reach the top 10. This specific source of data may be a bit confusing, but we’ll likely learn more in the coming months as 2024 reports start to be released.