Nothing is pushing further into brick-and-mortar retail, with the company set to open its first physical store in India next month and plans to open further locations in New York City and Tokyo in the future.
Carl Pei-founded company Nothing already operates a store in London, with the store selling the company’s audio products and smartphones, but Nothing has grand plans for the future, it revealed today.
On February 14, Nothing says it will open a “flagship store” in Bengaluru, India. The store, Nothing says in a note to the media, “symbolises a period of significant growth for Nothing” and “signals the acceleration of its offline expansion.”
In a blog post, Nothing explains:
We’re pleased to announce that our first flagship store in India will officially open on Saturday, 14 February 2026, in Bengaluru.
This flagship store will offer customers a deeper introduction to the brand’s design philosophy, products, and growing community, while also serving as a full retail destination. The space brings the brand’s ecosystem together in a way that’s immersive, approachable, and distinctly Nothing.
Following the successful launch of our Soho store in London in 2022, flagship stores will also open in New York City and Tokyo in the near future.
Beyond the new store in India, Nothing says it will also open physical stores in New York City and Tokyo, Japan, though no dates are attached to either of those besides “the near future.” It sounds… ambitious, to say the least.
More on Nothing:
- Nothing’s Essential Space now connects ‘Related Captures’
- Nothing will raise smartphone prices in 2026 due to RAM shortages, Carl Pei confirms
- Nothing Phone (3) Review: 2025’s most polarizing phone
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