Samsung may have abandoned Ballie as it vanishes from website

Samsung may have been a little too ahead of its time when it announced plans for a smart home robot powered by, you guessed it, AI. The product appears to have been shelved, as Ballie vanishes from Samsung’s website.

Ballie was never supposed to be a product that rivals the popularity of, say, the Galaxy S series. But it wasn’t supposed to just die out. The smart home robot was shown off at CES 2025, and Samsung had offered updates as it neared its ever-delayed release.

According to Samsung’s website, Ballie doesn’t really exist. The AI robot’s signup page, where users could request updates on the product, is no longer live (via SamMobile). The page redirects users to Samsung’s projector lineup. Somewhat fitting, as Ballie was supposed to equip a laser engine to shine a user interface on the floor in front of it.

The robot was also supposed to house a camera and motorized wheels for traversing the owner/user’s home. There was potential for Samsung Smart Home products to interact with the roaming AI bot in unique ways, even though having the camera-equipped robotic ball following you like a velcro puppy might be an unsettling concept.

This isn’t the first time Samsung has shown hesitation with the design and follow-through. Previous reports inidcate Samsung has been focused on “refin[ing] and perfect[ing] the technology to deliver an even more impactful customer experience.” Samsung made that comment when the previously expected release window shot past, yet again.

More recent reports note Samsung officially began referring to Ballie as an “active innovation platform.” That alone might say something about how the company feels Ballie fits into the current smart home and mobile market.

With Ballie’s landing page gone from Samsung’s website, it might be safe to say the company is shelving the robot for the time being. It would not be surprising if the idea never comes to fruition, finding itself right at home with CES concepts that never made it to production.

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