Philips, a major TV brand in markets such as the UK and Europe, is ditching Google TV for “Titan OS.”
Google TV has powered Philips TV sets for years now, but that’s changing with the latest lineup. FlatPanelsHD reports that Philips is ditching Google TV on “all models” of its 2026 lineup, instead using Titan OS.
Titan OS is a Linux-based operating system with roots in the EU. The platform uses web-based apps instead of native apps like you’ll find on the likes of Google TV, Apple TV, and other popular TV platforms. There perk here, Philips says, is that you don’t need to download apps — just add them to your homescreen. There’s also a heavy focus on FAST (free and ad-supported TV) content.
Philips has been using Titan OS on select TV sets for a couple of years now, and user feedback has not been particularly positive.
Despite that, a few arguments for the switch were given, FlatPanelsHD says, including lower requirements for the system and, perhaps more impactful, Philips apparently having input on Titan OS design and features. It also sounds like Philips is getting a bigger cut of ad revenue generated by Titan OS compared to Google TV.
Titan OS lacks support for Google Cast, something Philips TVs offered while powered by Google TV, but AirPlay is still supported. There are also some notable missing apps, such as Apple TV and Spotify.
More on Google TV:
- Instagram app launches on Google TV with Reels on the big screen [Gallery]
- Google TV tests new ‘Free’ and ‘Shop’ tabs to showcase additional content [Gallery]
- Google TV’s future sounds a bit bleak even as TCL nears the crown
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