Samsung price hikes on Galaxy A37, A57 start at $449, make Pixel 10a worth a look

Ben Schoon | Mar 25 2026 - 11:05 am PT

Samsung just announced its new mid-range Galaxy A37 and Galaxy A57 phones and they’re coming to the US, but with a starting price of $449, the Pixel 10a, or even the Nothing Phone (4a) Pro, might be more worthwhile.

Alongside their launch in Europe, Samsung has also confirmed that the Galaxy A37 and Galaxy A57 are coming to the United States on April 9. Galaxy A37 will cost $449 while the Galaxy A57 will run $549.

Those prices are up from prior generations, though.

Last year, the Galaxy A36 started at $399, while Galaxy A57 was $499. And changes this year are pretty moderate, despite the higher pricing. The same core design, the same cameras, the same 6-years of Android OS updates, and more. The only big differences are found in the A37’s new Exynos 1480 chipset that replaces Snapdragon 6 Gen 3, the A57’s new 512GB storage variant, and the A57’s newer Exynos 1680 chipset. Galaxy A57 is also a hair thinner at 6.9mm. Both phones also pick up new AI and One UI features such as “Voice Transcription,” “AI Select,” “Object Eraser,” improved “Nightography,” and the new Bixby – though the A57 gets some extras like “Best Face” and “Auto Trim” not found on A37.

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While the price hikes here aren’t major, they reinforce an opinion I’ve held for a while now – Google’s mid-range Pixel is a better deal.

Samsung’s mid-range Galaxy A series phones are undoubtedly popular, often being among the top-selling smartphones in the world. Yet, I can’t remember the last time I had a particularly great experience with them. For years now, it’s felt as though Google has a better offering in that $400-500 price bracket, and even more so now that Samsung’s prices have gone up.

Pixel 10a, for the $499 that sits right in the middle of Samsung’s new phones, offers the same, if not more, memory, the same storage, a bigger battery, similar processing power, and a similar suite of AI features if that’s your cup of tea. While the Pixel technically has one less camera, Samsung’s third camera is a mostly-useless macro sensor anyway. Where the Galaxy A36 last year argued against the Pixel by being $100 cheaper, I think the $50 difference works in Pixel’s favor this year.

Another worthwhile alternative is the Nothing Phone (4a) Pro, which also sits at $499 with a pretty solid package of features, and a lack of long-term software updates being its only major deficiency.

As mentioned, the Galaxy A37 and Galaxy A57 will probably still sell like crazy and be among the best-selling Android phones of 2026, but if you’re reading this, I’d urge you to at least consider your other options this time around.

Galaxy A37 and Galaxy A57 will be available in the US on April 9, while Pixel 10a and Nothing Phone (4a) Pro are both available to order now from Amazon and, in the Pixel’s case, other retailers and carriers too.