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Google airing Gemini ad at the Super Bowl: ‘New Home’ [Video]

At the Super Bowl — sorry, I mean “Big Game” — this Sunday, Google is airing an ad all about the Gemini app. 

“New Home” comes in at one minute long and heavily features the gemini.google.com prompt box throughout. The first prompt — “pull up photos of our new house in Glenville” — is an example of Gemini being able to tap into your Google Photos library.

That’s followed by “fill this empty room with Ben’s stuff” to demo Nano Banana Pro’s image generation, while editing is shown off with “make the walls blue.” We also get an example of the edit-by-drawing capability rolled out in December where you can annotate directly over images to guide the generation.

Finally, “show me photos of what we planted in our garden” is used as a nostalgia opportunity.

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The ending tagline is “A new kind of help from Google,” while the final shot is “Google Gemini: Get Google’s AI app.”

The ad is effective at showcasing what the Gemini app can do that might be applicable to your life. That said, the tone could be read one of two ways. Google’s intended one is presumably heartfelt and nostalgic. However, the vibe borders on melancholy, especially when paired with the “thoughtful piano music” that is Randy Newman’s “Feels Like Home.”

These stories highlight just a few of the amazing things you can do — and are doing — with Gemini. You can connect Gemini to your favorite apps like Photos, Maps and Gmail to find information and pull personal memories into your creative projects. And with Nano Banana Pro’s upgraded image editing, you can ask Gemini to adjust parts of an image while preserving the rest — or even start with your own doodle and ask Gemini to bring it to life. 

“New Home” is Google’s national in-game spot. The company is also airing shorter “digital spots showing exactly how to explore your ideas and complete any task with Gemini.”

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Avatar for Abner Li Abner Li

Editor-in-chief. Interested in the minutiae of Google and Alphabet. Tips/talk: abner@9to5g.com