Google is ever on the quest to improve the general perception of security and privacy on its mobile operating system. The latest effort is called “Protected by Android” and that branding looks set for a broader rollout.
Google ad Stories May 17
Google ad Stories March 27
Google airs Oscars ad about Android’s ‘Look to Speak’ eye gaze app
Back in 2020, Google released an experimental Android app that lets those with speech and motor impairments communicate by tracking eye gaze. Look to Speak got a high-profile Google ad at the Oscars this evening.
Google ad Stories March 24
Google has a new series of ads that are aimed at getting iPhone users to switch to its browser by pointing out how they’re likely using desktop Chrome and could get those features on mobile.
Google ad Stories March 16
Google sponsorship leads to ‘Chrome wheels’ and Android logo on McLaren Formula 1 cars
In a rather amusing display of corporate sponsorship, Google is now an “Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team” with the Android and Chrome logos making an appearance on F1 race cars.
Google ad Stories March 14
Google oddly promotes ‘the new Chromebook’ that unfortunately isn’t a Pixelbook [U]
Google ad Stories February 13
Google’s increased advertising for the Pixel 6 and 6 Pro will continue at the Super Bowl with a focus on the camera’s Real Tone capability. It will feature musician Lizzo and is Google’s first phone ad at the Big Game.
Google ad Stories January 21
Google ad Stories December 26, 2021
Pixel 6 gets high-profile ‘For All The Fans’ NBA ad [Update: Magic Johnson/Eraser]
The Pixel is the “Official Fan Phone of the NBA,” and Google is reminding people of that fact with a high-profile Pixel 6 ad ahead of five Christmas Day basketball games.
Google ad Stories December 20, 2021
Stephen Curry last week broke the all-time record for three-pointers made in NBA history, and to celebrate Google Photos is out with a new ad featuring pictures and videos from his personal library.
Google ad Stories November 16, 2021
Google nets Giannis Antetokounmpo as ‘new face’ of the Pixel 6
The Pixel 6 has seen more advertising than any past Google device, and the marketing campaign is continuing with Giannis Antetokounmpo becoming the “new face” of the NBA’s “Official Fan Phone.”
Google ad Stories October 17, 2021
Google ad Stories October 15, 2021
Google ad Stories October 14, 2021
In recent years, the Android team has released partner videos with Samsung highlighting how the OS takes advantage of new hardware, like foldables. Google today released a curious trio of ads about its apps running on the Galaxy Z Fold 3 and Flip 3.
Google ad Stories September 30, 2021
Google ad Stories September 26, 2021
Google ad Stories September 20, 2021
Google ad Stories September 16, 2021
Google ad Stories September 15, 2021
Google is going all out to advertise its next flagship phone around the world. In Japan, it offered “Google Original (Potato) Chips” to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.
Google ad Stories September 14, 2021
Google ad Stories September 11, 2021
With the Pixel 6, Google is “ready to invest a lot in marketing,” and that started with the first online ad on Wednesday. It’s continuing the momentum with a Pixel 6 UK ad campaign that sees “Google Pixel” be the “proud sponsor” of a new British television show that premiered this week.
Google ad Stories September 8, 2021
Google ad Stories August 27, 2021
Google ad Stories August 18, 2021
Google ad Stories August 10, 2021
Google ad Stories August 5, 2021
Last week, Google started running ads on TikTok that promote several aspects of Google Lens, as well as Hum to Search. The clear goal of these five TikTok videos is to raise awareness about newer Google features that people might not have used before.
Google ad Stories July 26, 2021
Given that we’re nearing the end of the 2020/21 Pixel lineup, Google ads for its phones are in an odd spot and have to be generic to not raise awareness about hardware that will soon be out of stock. The latest Google ad rather interestingly talks about the health features of the Pixel with brief Fitbit appearances interspersed throughout.
Google ad Stories July 10, 2021
Lens will be an important part of Google’s augmented reality future, but it’s one of the harder products to get people to continually use. That’s not due to a lack of trying on the company’s part, but the latest effort takes the form of straightforward online ads for Google Lens.
Google ad Stories July 7, 2021
Google ad Stories June 20, 2021
Google airs Father’s Day ad featuring Search, Assistant, and Messages [Video]
Google’s staple advertising format is having people enter queries into the iconic Search homepage. The latest Google Search ad is timed for Father’s Day and tells the story of communication.
Google ad Stories May 21, 2021
Midway through March, Made by Google started the “Switch to the New Google Pixel” ad campaign. These videos posted to YouTube range from two to five minutes and match the process of setting up a new Pixel (from your old phone) with a random activity.
Google ad Stories May 10, 2021
Google ad Stories April 25, 2021
Google airs ‘A CODA Story’ Oscars ad highlighting Meet and Live Caption
Google ad Stories April 3, 2021
During the NCAA Final Four this evening, Google aired its “Get back to what you love” ad and the reaction has been overwhelmingly positive for both the emotional impact and how well-crafted it was in encouraging people to get the COVID-19 vaccine.
Google ad Stories April 2, 2021
Latest Google Pixel ad emphasizes the ease of switching with karate [video]
Google ad Stories January 20, 2021
New Weezer music video sure features a lot of Pixel 5 units
Weezer today released the lead single off their upcoming album, OK Human. The music video for “All My Favorite Songs” features a surprising number of Google Pixel 5 devices in what’s presumably a promotion.
Google ad Stories May 11, 2020
Google ad Stories May 8, 2020
[Update: Parents] Google releases ‘thank you’ videos amid the coronavirus
Over a two-week period in April, a Google Doodle series thanked coronavirus helpers providing essential services around the world. Google is now running a series of “thank you” video ads that aim to express gratitude and highlight what it’s doing to help.
Google ad Stories April 12, 2020
Latest Google ad highlights people searching ‘how to help’ [Video]
Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. After thanking healthcare workers last month, a new video reflects on how searches for “how to help” are at an all-time high.
Google ad Stories April 1, 2020
Google ad Stories March 29, 2020
Google ad Stories January 28, 2020
In previous years, we’ve seen Google target specific areas of its own “ecosystem,” but for its Super Bowl LIV commercial, the star of the show is undoubtedly the Google Assistant.
Google ad Stories January 26, 2020
Google ad Stories December 12, 2019
Watch Google’s fun Pixel 4 ad for Night Sight featuring Santa [Video]
Night Sight is one of the Pixel’s most advertisable features by virtue of everyone having experience with trying and failing to take a picture in the dark. Google this morning released its latest ad for the camera featuring Santa Claus.
Google ad Stories October 26, 2019
Google airs Pixel 4 Astrophotography ad narrated by Stephen Hawking [Video]
One of the Pixel 4’s key camera features is Astrophotography mode. During Saturday Night Live this evening, Google aired an ad about Night Sight that was narrated by Stephen Hawking.
Google ad Stories October 1, 2019
Google ad Stories September 30, 2019
Google ad Stories September 22, 2019
In February 2000, the “most popular search query Google had seen at the time” was of the Versace Jungle print dress worn by Jennifer Lopez to the Grammy Awards. It spurred the creation of Google Images, and nearly 20 years later, Google helped bring it back during Milan Fashion Week on Friday.
Google ad Stories August 21, 2019