Google ad Stories September 20
Google ad Stories September 16
Google ad Stories September 15
Google is going all out to advertise its next flagship phone around the world. In Japan, it offered “Google Original (Potato) Chips” to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.
Google ad Stories September 14
Google ad Stories September 11
With the Pixel 6, Google is “ready to invest a lot in marketing,” and that started with the first online ad on Wednesday. It’s continuing the momentum with a Pixel 6 UK ad campaign that sees “Google Pixel” be the “proud sponsor” of a new British television show that premiered this week.
Google ad Stories September 8
Google ad Stories August 27
Google ad Stories August 18
Google ad Stories August 10
Google ad Stories August 5
Last week, Google started running ads on TikTok that promote several aspects of Google Lens, as well as Hum to Search. The clear goal of these five TikTok videos is to raise awareness about newer Google features that people might not have used before.
Google ad Stories July 26
Given that we’re nearing the end of the 2020/21 Pixel lineup, Google ads for its phones are in an odd spot and have to be generic to not raise awareness about hardware that will soon be out of stock. The latest Google ad rather interestingly talks about the health features of the Pixel with brief Fitbit appearances interspersed throughout.
Google ad Stories July 10
Lens will be an important part of Google’s augmented reality future, but it’s one of the harder products to get people to continually use. That’s not due to a lack of trying on the company’s part, but the latest effort takes the form of straightforward online ads for Google Lens.
Google ad Stories July 7
Google ad Stories June 20
Google airs Father’s Day ad featuring Search, Assistant, and Messages [Video]
Google’s staple advertising format is having people enter queries into the iconic Search homepage. The latest Google Search ad is timed for Father’s Day and tells the story of communication.
Google ad Stories May 21
Midway through March, Made by Google started the “Switch to the New Google Pixel” ad campaign. These videos posted to YouTube range from two to five minutes and match the process of setting up a new Pixel (from your old phone) with a random activity.
Google ad Stories May 10
Google ad Stories April 25
Google airs ‘A CODA Story’ Oscars ad highlighting Meet and Live Caption
Following a widely-received ad during the NCAA Final Four at the start of April, Google at the 93rd Oscars aired “A CODA Story” to highlight another way COVID-19 has impacted family and communication.
Google ad Stories April 3
During the NCAA Final Four this evening, Google aired its “Get back to what you love” ad and the reaction has been overwhelmingly positive for both the emotional impact and how well-crafted it was in encouraging people to get the COVID-19 vaccine.
Google ad Stories April 2
Latest Google Pixel ad emphasizes the ease of switching with karate [video]
Google ad Stories January 20
New Weezer music video sure features a lot of Pixel 5 units
Weezer today released the lead single off their upcoming album, OK Human. The music video for “All My Favorite Songs” features a surprising number of Google Pixel 5 devices in what’s presumably a promotion.
Google ad Stories May 11, 2020
Google ad Stories May 8, 2020
[Update: Parents] Google releases ‘thank you’ videos amid the coronavirus
Over a two-week period in April, a Google Doodle series thanked coronavirus helpers providing essential services around the world. Google is now running a series of “thank you” video ads that aim to express gratitude and highlight what it’s doing to help.
Google ad Stories April 12, 2020
Latest Google ad highlights people searching ‘how to help’ [Video]
Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. After thanking healthcare workers last month, a new video reflects on how searches for “how to help” are at an all-time high.
Google ad Stories April 1, 2020
Google ad Stories March 29, 2020
Google ad Stories January 28, 2020
In previous years, we’ve seen Google target specific areas of its own “ecosystem,” but for its Super Bowl LIV commercial, the star of the show is undoubtedly the Google Assistant.
Google ad Stories January 26, 2020
Google ad Stories December 12, 2019
Watch Google’s fun Pixel 4 ad for Night Sight featuring Santa [Video]
Night Sight is one of the Pixel’s most advertisable features by virtue of everyone having experience with trying and failing to take a picture in the dark. Google this morning released its latest ad for the camera featuring Santa Claus.
Google ad Stories October 26, 2019
Google airs Pixel 4 Astrophotography ad narrated by Stephen Hawking [Video]
One of the Pixel 4’s key camera features is Astrophotography mode. During Saturday Night Live this evening, Google aired an ad about Night Sight that was narrated by Stephen Hawking.
Google ad Stories October 1, 2019
Google ad Stories September 30, 2019
Google ad Stories September 22, 2019
In February 2000, the “most popular search query Google had seen at the time” was of the Versace Jungle print dress worn by Jennifer Lopez to the Grammy Awards. It spurred the creation of Google Images, and nearly 20 years later, Google helped bring it back during Milan Fashion Week on Friday.
Google ad Stories August 21, 2019
Google ad Stories August 12, 2019
With the Back to School season well under way, Google is launching a new “Switch to Chromebook” ad campaign that features Bill Nye. “The Science Guy” is explaining the human resistance to change in the particular context of getting a new computer that runs a different operating system.
Google ad Stories July 2, 2019
Google Fi ads imagine a phone plan made by different people, including a ‘Stranger Things’ tie-in
After dropping “Project” from its name and supporting more phones late last year, Google’s MVNO is trying to appeal to more customers than ever. The latest advertising campaign consists of very short videos that highlight a different aspect of Google Fi, and even ties-in with the new season of Stranger Things.
Google ad Stories June 23, 2019
Google ad Stories May 30, 2019
Google ad Stories May 22, 2019
‘Phone X has Google’ and ‘Pixel 3a is Google’ in latest ads
Earlier this week, Google posted a new ‘Phone X’ ad that highlighted AR navigation on the Pixel 3a over Apple Maps. While a good contrast, one flaw with the advertising was the eventual availability of Google Maps AR on iOS. Google has seemingly answered that shortcoming with new advertisements today.
Google ad Stories May 20, 2019
Latest ‘Phone X’ ad compares Apple Maps to Google Maps AR on Pixel 3a
Google this year has ramped up Pixel advertising by directly targeting the iPhone and highlighting Night Sight. The “Phone X” campaign is now going after Apple Maps with AR navigation in Google Maps on the Pixel 3a.
Google ad Stories May 10, 2019
The Pixel 3a and Pixel 3a XL went immediately on sale at physical and online retailers after Google announced them on stage at I/O 2019 on Tuesday. Similarly, the marketing campaign is in full swing with one billboard from Made by Google driving home camera performance and price versus “Phone X.”
Google ad Stories May 1, 2019
Mother’s Day in the U.S. is next Sunday, May 12th and Google has a clever ad that ties into its iconic “Hey Google” hotword. The one minute clip is accompanied by a Google Store sale on Home products, including a return of the $99 Home Hub.
Google ad Stories March 28, 2019
Google ad Stories February 22, 2019
With the 91st Academy Awards on Sunday, Google is advertising Assistant and its hardware family in a funny new ad. The minute-long clip references several famous Hollywood movies from 2001: A Space Odyssey to Lady Bird and Jerry Maguire.
Google ad Stories February 3, 2019
Google’s first commercial for Super Bowl 2019 was focussed on Translate, and the second of the evening is about Job Search for Veterans. A part of the company’s Grow with Google initiative, veterans and other U.S. service member can quickly find jobs by entering their military occupational specialty codes.
Google ad Stories February 2, 2019
Google ad Stories February 3, 2017
When Google announced the Pixel, Pixel XL, and the Google Home last year, it became very clear that the company was finally ready to take hardware seriously. To prove this, millions have been spent advertising their new products around the world. Now, Google is airing a commercial for the Google Home during Sunday’s Super Bowl…