Google ad Stories May 17

Google is ever on the quest to improve the general perception of security and privacy on its mobile operating system. The latest effort is called “Protected by Android” and that branding looks set for a broader rollout.

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Google ad Stories March 27

Google airs Oscars ad about Android’s ‘Look to Speak’ eye gaze app

Back in 2020, Google released an experimental Android app that lets those with speech and motor impairments communicate by tracking eye gaze. Look to Speak got a high-profile Google ad at the Oscars this evening.

Google ad Stories March 24

Google has a new series of ads that are aimed at getting iPhone users to switch to its browser by pointing out how they’re likely using desktop Chrome and could get those features on mobile. 

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Google ad Stories March 16

Google sponsorship leads to ‘Chrome wheels’ and Android logo on McLaren Formula 1 cars

In a rather amusing display of corporate sponsorship, Google is now an “Official Partner of the McLaren Formula 1 Team and the McLaren MX Extreme E Team” with the Android and Chrome logos making an appearance on F1 race cars.

Google ad Stories March 14

Google oddly promotes ‘the new Chromebook’ that unfortunately isn’t a Pixelbook [U]

While Google hasn’t released a new Pixelbook since 2019, OEM partners have continued to release flagship Chrome OS devices and different form factors. In a rather peculiar Instagram post today, Google talks about a “new Chromebook” from HP as if it were its own. 

Google ad Stories February 13

Google’s increased advertising for the Pixel 6 and 6 Pro will continue at the Super Bowl with a focus on the camera’s Real Tone capability. It will feature musician Lizzo and is Google’s first phone ad at the Big Game.

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Google ad Stories January 21

In addition to doing Google TV’s “Watch with Me” series, Simu Liu of Marvel’s Shang-Chi and the Legend of the Ten Rings will be shooting Pixel 6 ads.

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Google ad Stories December 26, 2021

Pixel 6 gets high-profile ‘For All The Fans’ NBA ad [Update: Magic Johnson/Eraser]

The Pixel is the “Official Fan Phone of the NBA,” and Google is reminding people of that fact with a high-profile Pixel 6 ad ahead of five Christmas Day basketball games.

Google ad Stories December 20, 2021

Stephen Curry last week broke the all-time record for three-pointers made in NBA history, and to celebrate Google Photos is out with a new ad featuring pictures and videos from his personal library.

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Google ad Stories November 16, 2021

Google nets Giannis Antetokounmpo as ‘new face’ of the Pixel 6

The Pixel 6 has seen more advertising than any past Google device, and the marketing campaign is continuing with Giannis Antetokounmpo becoming the “new face” of the NBA’s “Official Fan Phone.”

Google ad Stories October 17, 2021

Following leaks on Friday, a Pixel 6 ad has inadvertently aired two days early in Australia revealing the local starting price for the smaller phone and providing an overview of hardware features. 

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Google ad Stories October 15, 2021

Following high-resolution images today, promo ads for the Pixel 6 and Pixel 6 Pro have leaked this evening. These 30-second videos show off Magic Eraser, Live Translate, and other marquee software capabilities.

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Google ad Stories October 14, 2021

In recent years, the Android team has released partner videos with Samsung highlighting how the OS takes advantage of new hardware, like foldables. Google today released a curious trio of ads about its apps running on the Galaxy Z Fold 3 and Flip 3. 

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Google ad Stories September 30, 2021

At the start of September, Google started teasing its next flagship phone with a “Coming Fall 2021” date. That has now evolved into “Coming Soon” with the latest Pixel 6 ad from Google Japan.

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Google ad Stories September 26, 2021

Google’s marketing campaign for its upcoming flagship started online but has since expanded to TV and billboards. A new Pixel 6 magazine ad features much of the same copy but teases some upcoming capabilities.

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Google ad Stories September 20, 2021

On Thursday, we got a look at the print campaign Google is running for its upcoming flagship. Additional Pixel 6 and Pixel 6 Pro billboards highlight how the design — especially the screens — between the smaller and larger models diverge. 

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Google ad Stories September 16, 2021

Google last week kicked off marketing for its next phone with a 30-second online clip that has since aired on television. Country-specific marketing campaigns are now underway, with the Pixel 6 getting billboards across the US.

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Google ad Stories September 15, 2021

Google is going all out to advertise its next flagship phone around the world. In Japan, it offered “Google Original (Potato) Chips” to highlight the new Tensor SoC in the Pixel 6 and Pixel 6 Pro.

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Google ad Stories September 14, 2021

Apple’s iPhone 13 event just ended, and Google has a secret message for you: Wait for its upcoming flagship. That piece of Pixel 6 buying advice comes from the long-dead Google Nexus Twitter account. 

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Google ad Stories September 11, 2021

With the Pixel 6, Google is “ready to invest a lot in marketing,” and that started with the first online ad on Wednesday. It’s continuing the momentum with a Pixel 6 UK ad campaign that sees “Google Pixel” be the “proud sponsor” of a new British television show that premiered this week.

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Google ad Stories September 8, 2021

Just over a month after the first preview, Google this evening released the first Pixel 6 ad. With a “For All You Are” tagline, this 30-second video provides our first real, non-rendered glimpse of the hardware.

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Google ad Stories August 27, 2021

Google ads for Pixel phones have been all over the place as of late, and the latest one about the 5a with 5G’s headphone jack parodies old Jony Ive product videos, but seemingly without realizing its own product history.

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Google ad Stories August 18, 2021

NASA’s Perseverance landed on Mars six months ago and has been chronicling its mission with good imagery and video. Google is marking the anniversary with a very fun ad that imagines if the Mars rover used Google Photos. 

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Google ad Stories August 10, 2021

As of last month, YouTube Shorts is available in over 100 countries as Google’s TikTok and short-form viral video competitor. The company now wants to ramp up Shorts awareness with a global ad campaign “introducing the shorter side of YouTube.” 

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Google ad Stories August 5, 2021

Last week, Google started running ads on TikTok that promote several aspects of Google Lens, as well as Hum to Search. The clear goal of these five TikTok videos is to raise awareness about newer Google features that people might not have used before.

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Google ad Stories July 26, 2021

Given that we’re nearing the end of the 2020/21 Pixel lineup, Google ads for its phones are in an odd spot and have to be generic to not raise awareness about hardware that will soon be out of stock. The latest Google ad rather interestingly talks about the health features of the Pixel with brief Fitbit appearances interspersed throughout. 

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Google ad Stories July 10, 2021

Lens will be an important part of Google’s augmented reality future, but it’s one of the harder products to get people to continually use. That’s not due to a lack of trying on the company’s part, but the latest effort takes the form of straightforward online ads for Google Lens. 

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Google ad Stories July 7, 2021

Google’s recent advertisements for Pixel phones have been somewhat all over the place. Continuing that trend, the company today released a trio of short ads that focus on one feature each of “The Google Pixel.”

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Google ad Stories June 20, 2021

Google airs Father’s Day ad featuring Search, Assistant, and Messages [Video]

Google’s staple advertising format is having people enter queries into the iconic Search homepage. The latest Google Search ad is timed for Father’s Day and tells the story of communication.

Google ad Stories May 21, 2021

Midway through March, Made by Google started the “Switch to the New Google Pixel” ad campaign. These videos posted to YouTube range from two to five minutes and match the process of setting up a new Pixel (from your old phone) with a random activity.

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Google ad Stories May 10, 2021

First introduced with the Pixel 4 in 2019, Car Crash Detection can automatically call 911 if you’re in a vehicle accident. Google is now highlighting that safety feature, along with Live Caption, in a new True Pixel Story video series. 

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Google ad Stories April 25, 2021

Google airs ‘A CODA Story’ Oscars ad highlighting Meet and Live Caption

Following a widely-received ad during the NCAA Final Four at the start of April, Google at the 93rd Oscars aired “A CODA Story” to highlight another way COVID-19 has impacted family and communication.

Google ad Stories April 3, 2021

During the NCAA Final Four this evening, Google aired its “Get back to what you love” ad and the reaction has been overwhelmingly positive for both the emotional impact and how well-crafted it was in encouraging people to get the COVID-19 vaccine. 

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Google ad Stories April 2, 2021

Latest Google Pixel ad emphasizes the ease of switching with karate [video]

With the latest Pixel phones now a few months old and the next generation not due for a few more, Google ads are less focused on the device and more about how easy a switch is.

Google ad Stories January 20, 2021

New Weezer music video sure features a lot of Pixel 5 units

Weezer today released the lead single off their upcoming album, OK Human.  The music video for “All My Favorite Songs” features a surprising number of Google Pixel 5 devices in what’s presumably a promotion.

Google ad Stories May 11, 2020

Google last month followed up its rebrand of Hangouts Meet by making it “free for everyone.” As much of the world is video conferencing due to COVID-19, Google Meet is being positioned as a new app for communicating, with an ad emphasizing that free and consumer nature today.

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Google ad Stories May 8, 2020

[Update: Parents] Google releases ‘thank you’ videos amid the coronavirus

Over a two-week period in April, a Google Doodle series thanked coronavirus helpers providing essential services around the world. Google is now running a series of “thank you” video ads that aim to express gratitude and highlight what it’s doing to help.

Google ad Stories April 12, 2020

Latest Google ad highlights people searching ‘how to help’ [Video]

Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. After thanking healthcare workers last month, a new video reflects on how searches for “how to help” are at an all-time high.

Google ad Stories April 1, 2020

Many today are looking for ways to stay entertained at home as the COVID-19 pandemic continues. In recent days, more and more people are discovering Google 3D animals in Search, with the company this evening releasing an ad highlighting the viral social media hit.

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Google ad Stories March 29, 2020

To recognize the global surge in “searches for how to thank healthcare workers,” Google late on Sunday released a “Thank You” video aimed at the medical professionals “sacrificing so much to save so many.”

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Google ad Stories January 28, 2020

In previous years, we’ve seen Google target specific areas of its own “ecosystem,” but for its Super Bowl LIV commercial, the star of the show is undoubtedly the Google Assistant.

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Google ad Stories January 26, 2020

During the 2020 Grammy Awards, Google will air an ad called “The Most Searched” as a “Celebration of Black History Makers.” It’s a look at “Black icons, events and movements that were the most searched.”

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Google ad Stories December 12, 2019

Watch Google’s fun Pixel 4 ad for Night Sight featuring Santa [Video]

Night Sight is one of the Pixel’s most advertisable features by virtue of everyone having experience with trying and failing to take a picture in the dark. Google this morning released its latest ad for the camera featuring Santa Claus.

Google ad Stories October 26, 2019

Google airs Pixel 4 Astrophotography ad narrated by Stephen Hawking [Video]

One of the Pixel 4’s key camera features is Astrophotography mode. During Saturday Night Live this evening, Google aired an ad about Night Sight that was narrated by Stephen Hawking.

Google ad Stories October 1, 2019

Last month, Wing announced that it was trialing U.S. drone deliveries with FedEx and Walgreens in Virginia. The Alphabet company is a leader in the space and looks ready to more widely publicize what it’s calling “air delivery” in its first Wing ad.

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Google ad Stories September 30, 2019

Google’s last campaign to target iPhone users followed the Pixel 3’s launch last year. The company is now kicking off a new, more generic “Switch to Pixel” ad.

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Google ad Stories September 22, 2019

In February 2000, the “most popular search query Google had seen at the time” was of the Versace Jungle print dress worn by Jennifer Lopez to the Grammy Awards. It spurred the creation of Google Images, and nearly 20 years later, Google helped bring it back during Milan Fashion Week on Friday.

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Google ad Stories August 21, 2019

At the first Stadia Connect livestream, Google unveiled key details about its game streaming service, including pricing and titles. A day later, the company is advertising Stadia across Google Search.

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