Google Shopping rolling out new local product listing ads and storefront

Google noted today on its InsideAdWords blog that it has been slowly rolling out two new features for Google Shopping that will provide users with more results for local business whens searching Google for products. As pictured above, Google is now including ads from local businesses when users search for products, and clicking those ads will take them to a brand new “local storefront” where they can browse items:

For example, someone searching for a new fragrance may see an ad letting her know it’s available at a nearby store. After clicking the ad, she’ll see product and availability information for that fragrance, along with similar items in stock at the store. She can search other available products, find store hours, and get directions. If she still needs more information, she can call the store or visit the website directly from the local storefront. Below are examples of how these features appear on mobile and desktop devices.

Google noted that the feature will also offer “up-to-date, item-level price and availability information for each physical store.”

Its currently only working with a select number of retailers in the US, but other retailers can learn more about signing up as the service expands in the coming months.