HTC’s launch of the One A9 has caught the attention of many. The company insists that the latest mid-tier device isn’t an iPhone copy, despite the fact that — from almost every angle — it looks like one. Having spent time with it, we agree in many ways. Even if it is, the very fact it runs Android 6.0 is a big enough differentiating factor. Still, the Taiwanese manufacturer isn’t helping itself by releasing its latest advertising campaign.

The latest full length ad, named ‘Be Brilliant’ has a clear message: Be Different. Sound familiar?

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