Nielsen: Android men are for Maps, women are for Facebook
In jargon talk, marketeers frequently argue that Android is from Mars and iPhone is from Venus when explaining the different demographics and appeal of the two platforms. Be that as it may, it would be interesting to figure out what apps are people particularly liking on their Android devices. That’s what research firm Nielsen set out to discover in their latest survey that analyzes app trends among U.S. consumers. Based on data obtained from on-device meters on thousands of Android smartphones, Nielsen found out that Google’s own programs dominate the list of most-used Android apps nation-wide.
In addition to Facebook (#2) and Android Market (as expected, it ranked first), the top 10 list based on overall active reach includes Google Map, Gmail, Google Search, YouTube, Adv. Task Killer Free, Angry Birds, QuickOffice Pro and Pandora Radio. Amazon’s storefront app to their own Appstore for Android ranked twelfth.
Gender break down reveals that the Facebook app is more popular with the ladies, reaching 81 percent versus 69 percent for male users. Google+, on the other hand, is more popular with male Android users (15.8 percent active reach) than women (7.2 percent). Google Maps has the highest reach among male Android users, 77.1 percent, second only to Android Market. Twitter, Words With Friends and Kindle apps are more popular with female Android users in the United States.
And while we’re at it, what do you reckon the most profitable apps on Android are? Games? Entertainment? Adult apps? No. It’s weather programs, per research2guidance’s free “Android Market Insights” research note.
