Nielsen Stories May 23

YouTube TV is being added to Nielsen’s local audience ratings

As more and more users switch from traditional cable to streaming solutions, it’s getting more difficult for broadcasters to get information on viewers. Now, Nielsen is furthering its integration with YouTube TV to include local ratings.

Nielsen Stories July 25, 2017

Nielsen’s TV ratings now include YouTube TV and Hulu’s live service

Most of us watch TV in one form or another, but many people have been cutting the cord and diving headfirst into streaming services. Recently, YouTube and Hulu have debuted their own plans for streaming live TV channels, and starting today, one of the biggest names in television is starting to track those services.

Nielsen Stories July 2, 2014

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Nielsen study (via TechCrunchreveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.

While time spent using mobile apps climbed from 18h 18m in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps …  expand full story

Nielsen Stories February 12, 2014

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According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.

That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …  expand full story

Deal: Get Pixelbook at 25% off: $750!

Nielsen Stories September 10, 2012

Nielsen: Young adults and teens push smartphone growth in US, with Android at 52 percent of OS market share in July

While getting its graphics’ proportions right this time around, research firm Nielsen revealed July 2012 findings today and announced 55.5-percent of mobile subscribers in the United States now own smartphones with young adults and teenagers leading the charge.

According to the Nielsen blog

As mobile manufacturers announce new phones in advance of the holidays, Nielsen took a snapshot look at the mobile market in the U.S. Smartphone penetration continued to grow in July 2012, with 55.5 percent of mobile subscribers in the U.S. now owning smartphones. This is a significant increase compared to July 2011 when only 41 percent of mobile subscribers owned smartphones.

Overall, young adults are leading the growth in smartphone ownership in the U.S., with 74 percent of 25-34 year-olds now owning smartphones, up from 59 percent in July 2011. Interestingly, teenagers between 13 and17 years old demonstrated the most dramatic increases in smartphone adoption, with the majority of American teens (58%) owning a smartphone, compared to roughly a third (36%) of teens saying they owned a smartphone just a year ago.

Android still dominates the smartphone OS market in terms of owners and recent acquirers, at 51.9-percent and 58.6-percent respectively, but iOS maintains second place with 34 percent of smartphone owners and 33 percent of recent acquirers.

Nielsen’s monthly survey is conducted across 20,000 mobile subscribers from the ages of 13 and up in the U.S.

Get additional details at Nielsen.

This article is cross posted at 9to5Mac.

Nielsen Stories April 24, 2012

Japan inches closer to Android/iPhone duopoly

As of the latest research from Nielsen, we know the United States smartphone market has quickly become an iOS/Android duopoly with 90 percent of devices on either one of those platforms. While smartphone usage in Japan is still at 1-in-5 mobile phone owners, new numbers from comScore today show Japan’s smartphone market is also quickly becoming dominated by Apple and Google. To be specific, 95.6-percent of smartphones in the country are Android or iPhone, and Apple has outgrown Google in the last three months while Android’s share remains steady.

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