As more and more users switch from traditional cable to streaming solutions, it’s getting more difficult for broadcasters to get information on viewers. Now, Nielsen is furthering its integration with YouTube TV to include local ratings.
Most of us watch TV in one form or another, but many people have been cutting the cord and diving headfirst into streaming services. Recently, YouTube and Hulu have debuted their own plans for streaming live TV channels, and starting today, one of the biggest names in television is starting to track those services.
A Nielsen study (via TechCrunch) reveals that while we all spend much longer using mobile apps than we did two years ago, and we may have many more apps installed on our phones, the average number of apps we actually interact with in any given month hasn’t changed nearly as much.
While time spent using mobile apps climbed from 18h 18m in 2011 to 30h 15m by the end of last year, the total number of apps actually used only increased from 23.3 to 26.8. So we’re spending more time using pretty much the same number of apps …
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According to new data from Nielsen, Americans now spend more time using mobile web and apps on their smartphones than they do online on their PCs, reports Engadget.
That shift toward mobile is affecting how many spend their free time. Americans spent an average of 34 hours per month using mobile apps and browsers in 2013; that’s more time than they spent online with their PCs, which chewed up 27 hours …
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While getting its graphics’ proportions right this time around, research firm Nielsen revealed July 2012 findings today and announced 55.5-percent of mobile subscribers in the United States now own smartphones with young adults and teenagers leading the charge.
According to the Nielsen blog:
As mobile manufacturers announce new phones in advance of the holidays, Nielsen took a snapshot look at the mobile market in the U.S. Smartphone penetration continued to grow in July 2012, with 55.5 percent of mobile subscribers in the U.S. now owning smartphones. This is a significant increase compared to July 2011 when only 41 percent of mobile subscribers owned smartphones.
Overall, young adults are leading the growth in smartphone ownership in the U.S., with 74 percent of 25-34 year-olds now owning smartphones, up from 59 percent in July 2011. Interestingly, teenagers between 13 and17 years old demonstrated the most dramatic increases in smartphone adoption, with the majority of American teens (58%) owning a smartphone, compared to roughly a third (36%) of teens saying they owned a smartphone just a year ago.
Android still dominates the smartphone OS market in terms of owners and recent acquirers, at 51.9-percent and 58.6-percent respectively, but iOS maintains second place with 34 percent of smartphone owners and 33 percent of recent acquirers.
Nielsen’s monthly survey is conducted across 20,000 mobile subscribers from the ages of 13 and up in the U.S.
Get additional details at Nielsen.
This article is cross posted at 9to5Mac.
As of the latest research from Nielsen, we know the United States smartphone market has quickly become an iOS/Android duopoly with 90 percent of devices on either one of those platforms. While smartphone usage in Japan is still at 1-in-5 mobile phone owners, new numbers from comScore today show Japan’s smartphone market is also quickly becoming dominated by Apple and Google. To be specific, 95.6-percent of smartphones in the country are Android or iPhone, and Apple has outgrown Google in the last three months while Android’s share remains steady.
Following Nielsen’s latest survey that showed over 90 percent of United States smartphone buyers are choosing iOS or Android, research firm comScore today released its data of the top smartphone platforms and OEMs in the U.S. The survey included more than 30,000 people over a three-month period ending February 2012. It found Android was up 17 percentage points from a year ago with 50.1-percent of the U.S. smartphone market. In comparison, Apple’s 30.2-percent accounted for an increase of 5 percentage points from the same period a year ago.
According to comScore, Google passed the 50 percent milestone for the first time during February 2012. The numbers represent a 3.2-percentage point increase over previous three-month period for Google, and a 1.5-percentage point increase for Apple.
With iOS gaining roughly 30 percent United States marketshare as of Q4 2011 at the expense of RIM, Nokia and Microsoft, new numbers from Nielsen’s latest study show just how much of a duopoly the U.S. market has become. While noting about 50 percent of mobile subscribers in the U.S. are now smartphone owners, Nielsen gave a breakdown of how the two leading platforms continue to dominate as of February 2012:
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In jargon talk, marketeers frequently argue that Android is from Mars and iPhone is from Venus when explaining the different demographics and appeal of the two platforms. Be that as it may, it would be interesting to figure out what apps are people particularly liking on their Android devices. That’s what research firm Nielsen set out to discover in their latest survey that analyzes app trends among U.S. consumers. Based on data obtained from on-device meters on thousands of Android smartphones, Nielsen found out that Google’s own programs dominate the list of most-used Android apps nation-wide.
In addition to Facebook (#2) and Android Market (as expected, it ranked first), the top 10 list based on overall active reach includes Google Map, Gmail, Google Search, YouTube, Adv. Task Killer Free, Angry Birds, QuickOffice Pro and Pandora Radio. Amazon’s storefront app to their own Appstore for Android ranked twelfth.
Gender break down reveals that the Facebook app is more popular with the ladies, reaching 81 percent versus 69 percent for male users. Google+, on the other hand, is more popular with male Android users (15.8 percent active reach) than women (7.2 percent). Google Maps has the highest reach among male Android users, 77.1 percent, second only to Android Market. Twitter, Words With Friends and Kindle apps are more popular with female Android users in the United States.
And while we’re at it, what do you reckon the most profitable apps on Android are? Games? Entertainment? Adult apps? No. It’s weather programs, per research2guidance’s free “Android Market Insights” research note.
Like politics, smartphone wars come down to two major parties – Google and Apple – embroiled in a never-ending fight for consumers, especially those who have not made up their mind as to which operating system they’d like in their next smartphone. According to July 2011 data from Nielsen survey, “these ‘undecideds’ will be the ones device makers will be hoping to win over”. Interestingly, the Late Adopters among likely smartphone upgraders are the ones most likely to be undecided about their next phone platform.
The research firm discovered that forty percent Americans aged 18+ now have smartphones. Android leads the pack with a forty percent OS platform share and iOS came in second with 28 percent. Compared to Nielsen’s June 2011 study, Android grew its share by one percentage point while iOS growth fell flat. The BlackBerry platform lost one percentage share and now stands at nineteen percent.
Of those buying a new smartphone next year, one third would opt for an iPhone and another third would go Android. This leaves other manufacturers outside the Android-iOS duopoly to fight for the remaining 33 percent of buyers.
Android, however, is the preferred platform of choice for the earliest of early adopters:
Among those who say they are usually the first to embrace new technologies, “Innovators” or the earliest of early adopters, Android leads as the “Next Desired Operating System” – 40 percent for Android compared to 32 percent for iOS. (Survey respondents were asked several questions to determine their attitudes toward new technologies.)
Moreover, the smartphone is clearly on the rise…
Research firm Nielsen chimed in today with a survey that puts Apple as the leading handset maker in the United States whilst Android is portrayed as the top mobile operating system in the country. Those findings follow a recent analysis which had Apple overtaking Nokia to become the world’s leading smartphone vendor in July, also corroborated by IDC figures. According to Nielsen’s June data, Google’s Android remains the nation’s top phone platform with a 39 percent of the country’s consumer smartphone market. Apple’s iOS follows with 28 percent and BlackBerry maker Research In Motion continues to bleed share, down to 20 percent in the second quarter of 2011. Windows Mobile and Windows Phone combined grabbed nine percent, webOS and Palm OS were barely a blip with two percent, as was Nokia’s dying Symbian OS.
Apple on the other hand is the top smartphone maker in the United States that controls 28 percent of the market (excluding iPods and iPads). That’s partly “because Apple is the only company manufacturing smartphones with the iOS operating system”, Nielsen argues. HTC shares second spot with Research In Motion with a fourteen percent share of Android devices and six percent of Windows Phones for a total of 20 percent share of the whole market, same as the BlackBerry maker. HTC is also the nation’s leading Android and Windows Phone vendor with 14 percent and six percent share, respectively. No wonder Apple is suing HTC and seeking to ban import of their phones into the US…
