Arthur Frommer announced yesterday that he reacquired the rights to his travel brand from Google with plans to continue publishing Frommer’s guidebooks.
Frommer, 83, originally sold his travel line to Simon & Schuster in 1977. Despite nearly 40 years of separation, Frommer told the Associated Press on Wednesday that he bought his brand back from Google.
“It’s a very happy time for me,” said Frommer. “We will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com.”