audience Stories October 28, 2015

PSA: YouTube Red is now live, and you can sign up for a free trial now

Google introduced the world to its curiously-named YouTube Red service just last week, and mentioned that October 28th would be the day that it launched. Well, today is October 28th, and you can now head over to YouTube.com/red to sign up for the service. Google’s kicking off Red with a one month free trial for all users, after which you’ll be charged $9.99 per month…

With YouTube Red, you’ll get access to a completely ad-free YouTube experience (which alone is an enticing offer for those of us that still want to support content creators), you’ll be able to download videos for offline viewing on a variety of devices, and — one feature that has been much-requested since YouTube hit mobile devices — you’ll be able to keep the app running in the background when your screen is off.

The thing that’s confusing to me about this whole ordeal is that there’s so much convergence of content between Google Play Music and YouTube Red. A Google Play Music Unlimited subscription seems to get you a YouTube Red subscription and vice-versa, so now I have to decide which of the two platforms I will use for music streaming. But I guess that’s pretty typical for Google’s products.

I’m not complaining, so don’t get me wrong. I think it’s pretty nice that Google is making these two services just one monthly bill, and I doubt I ever be willing to pay for both. The reason for that is because there’s just so much content overlap, and I guess that’s the same thing that might make this confusing for the average customer. Either way, I get another free month of Google Play Music Unlimited out of this even if I don’t end up sticking with Red, and that’s fine by me.

audience Stories February 14, 2012

This year’s world Olympics are set to take place in London this summer. NBC Universal will do the majority of the broadcasting worldwide, and according to PaidContent, NBCU recruited Google and ComScore to develop new ways to track viewership over broadcast, mobile, cable, and Internet.

According to the report, Google will track viewership by creating a small panel of 3,000 consumers. Google will also— in its typical style— create an algorithm to help. As for ComScore, it will be conducting a study from 750 AT&T U-verse customers.

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