Experian Hitwise

When Google+ was launched, users were pretty receptive, to say the least. After Experian Hitwise reported a 3% decrease in traffic, the site went on to become the fastest growing in history. Today, a new report from Hitwise (via Bloomberg) shows the social network may struggle to catch up to 750 million+ strong Facebook.

While users spent an average of 5 minutes and 47 seconds on the service the week ending on August 27 (a 4% increase from the week before), U.S. visits to the site fell 5.5 percent to 1.6 million. The real story here is the fact that use of Google+ seems to have peaked backed in July.

July 16th seen the average time spent on the service peak at 5 minutes and 50 seconds, while U.S. visits to the site were up 283 percent that week. It’s necessary to note that these numbers can’t be taken as a truly accurate reflection of the service’s growth.

Expand
Expanding
Close

According to a report from Experian Hitwise, Google+ has seen a 3% decrease in traffic over the past week. But don’t let this worry you, as Google+ has seen a 9% traffic increase from Gmail. Maybe Google+’s hype has worn off, but it’s great to see Google+’s integration across their services is paying off. We obviously expect numbers to go back up again when the service goes public — whenever that may be.

via ReadWriteWeb
Expand
Expanding
Close