Google this afternoon announced that it is launching a new Google Domains service. In an effort to continue its reach to small businesses, the company has announced that it is, for the first time, offering a domain registration service. Google says that its small business-focused division decided to create Google Domains because, according to its research, 55 percent of small businesses still do not have a website.

Google Domains is still in an early, invite only beta, but the company says that it hopes to launch to all consumers soon. Currently, website creation tools Wix, Weebly, Shopify, and Squarespace have all signed up as partners. In addition to being able to register a new web address with Google Domains, you’ll also have the ability to transfer for names from other services into Google’s offering.

One big advantage to Google Domains is that it won’t charge extra for setting an address private. Google will offer 100 email addresses on the domain for free, in addition as many as 100 sub-domains. Google Domains will also use the company’s own DNS servers, which should make for fast response times.

You can request an invite code for the beta now. Read Google’s full announcement below:

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