Google opens up data on site search performance with new Analytics developer API
Have you ever wondered what the most commonly searched terms which lead to your site appearing in Google’s results are? Or maybe the top queries on mobile that lead to your site appearing in results? Well, Google has offered a Search Analytics Report in the Google Search Console for some time which provides this exact kind of data (where have you been?), and now it has created an API developers can use to play around with this data in their own apps.
It’s called the Search Analytics API and with it, developers get access to all the data on traffic that has come to them through search, and can sort it by parameters like country to gain insights into, for example, what are the top queries in India that lead to visitors.
The potential here is for developers to create graphical user interfaces to this data, so less tech savvy individuals would gain the ability to sift through their search data without needing prior knowledge on how to use an API.