Google’s Vice President of Corporate Development David Lawee sat down with MG Siegler today at TechCrunch Disrupt in New York City to discuss the search engine’s history with acquisitions including yesterday’s buyout of Motorola Mobility.
The entire interview is above (part 2 is below-soon), but the main point of discussion concerns the nugget that Google acquires 20 to 30 companies a year, with an additional 20 or more related to patents, but Lawee said two-thirds of all Google’s acquisitions have been successful. Lawee attributes the success rate to Google’s initiative to only recruit endeavors that will benefit from being a part of Google, rather than to continue existing on their own.
The VP further said each acquisition has its own metrics to determine whether it is successful, while he then mentioned DoubleClick and AdMob as two of Google’s most successful acquisitions. Slide, on the other hand, is one of Google’s failures.
“Sometimes executing on strategy leads other things to fail. […] 85 percent of that team ended up working for YouTube and they’ve done quite well there,” Lawee explained.