DoubleClick Stories April 20, 2016

Following big Google Cloud announcements at the National Association of Broadcasters (NAB) Show earlier this week, the company is announcing a new ad platform to monetize and personalize video content, as well as that live TV listings are coming to Search results.

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DoubleClick Stories November 9, 2015

Google launches official DoubleClick for Publishers Android app

Google has finally launched an Android app for its DoubleClick for Publishers customers. This way, those who use the service to serve or sell ads will be able to keep on top of their performance without being tied to a desktop. If you are a DoubleClick for Publishers user, you’ll be able to monitor network performance by measuring several key metrics, including impressions, clicks, click ratios and CPM as well as individual advertisement performance.

All in all, it’s a pretty simple app, but potentially very useful to DFP customers. The description itself says nothing but the following:

Provides a high-level overview of a DFP network’s performance. The data is displayed in a series of cards, which contain information associated with what’s happening in your DFP network.

As you’d expect, it’s a free download from the Play Store. It’s compatible with any Android device running 4.0.3 or later.

DoubleClick Stories August 27, 2015

There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has beautified its full-screen in-app ads (don’t worry, we don’t use these).

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Deal: Get Pixelbook at 25% off: $750!

DoubleClick Stories November 12, 2014

Update: It appears that Google’s DoubleClick servers are now functioning properly as ads begin to reappear across the web.

If you happen to be browsing the web and noticing fewer banner ads or slower loading times on your favorite websites, including our very own, the reason is that Google DoubleClick for Publishers appears to have been experiencing some downtime since approximately 9:00 AM Eastern. AdSense ads still appear to be loading correctly. expand full story

DoubleClick Stories September 29, 2014

Google is rolling out new display ad formats & tools for mobile devices

Google announced today on its AdWords blog that it will be rolling out new mobile display ad formats and tools for advertisers in the coming months. Google is hoping the new ads, which will be available through the Google Display Network, the AdMob Network and DoubleClick, will help advertisers increase engagement with users on mobile devices.

The ad types include “Mobile lightbox Engagement Ads” that will dynamically resize to fit any ad and device size, TrueView video ads that will roll out more broadly in apps through the AdMob network, as well as an anchor ad format for mobile web apps and magazine style text ad formats that will expand into apps instead of just on mobile websites. Google also announced a number of new tools coming for advertisers to help improve the experience with mobile campaigns:

  • Automatic mobile sizes for your image ads: The auto-resizing tool for the Google Display Network will automatically create new sizes of image ads, including mobile-specific ad sizes.
  • Interactive HTML5 backups when Flash isn’t supported: The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager will automatically create an HTML5 version of your Flash ads. When these ads are served on a device or browser that doesn’t support Flash, the system can show the interactive HTML5 ad instead of a static image backup.
  • HTML5 and in-app rich media ads built in minutes: There are now 29 HTML5 and in-app formats available in DoubleClick Studio Layouts, a tool that let’s you upload your existing creative assets into a pre-built rich media ad template to quickly create rich ads that work on smartphones and tablets.

Google says the new ad formats will roll out to its various ad networks in the coming months.

DoubleClick Stories June 19, 2014

Today, Google announced that it has acquired video advertising firm mDialog. A post on DoubleClick’s official Google+ account welcomed the ad company to the team and reaffirmed its commitment to helping publishers monetize their content.

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