According to a recent report from The Wall Street Journal, Google is preparing to launch a new ad service and tools aimed at small businesses as soon as July. Noting that the new service was once called “Business Builder” internally, the report claimed it will consist of various products that have been developed by Google and technologies/services acquired through the purchases of over six companies at a cost of roughly half a billion dollars since last year. The source claimed Google is hoping the new service will bring in billions in new revenue each year.
A few of the acquisitions mentioned in the report include in-store loyalty program Punchd and SMS customer interaction serviceTalkBin. The service would also include aspects of AdWords Express, Google Offers, Google Wallet, and several new products.
The report explained the Google+ angle: expand full story