Ads Stories December 17, 2018

Google Pixel 3 featured on Saturday Night Live in half sketch, half ad

If you caught Saturday Night Live last weekend, you’ll have seen a Google Pixel 3 clip that blurs the line between straight-up ad and a sponsored sketch.

Ads Stories March 14, 2018

In an effort to protect consumers, Google has announced a new policy for AdWords relating to cryptocurrency. Basically, cryptocurrency ads are over. expand full story

Ads Stories October 30, 2017

Ahead of tomorrow’s Congressional hearings, Google has published its findings on Russian interference related to the 2016 U.S. election. In several reports, Google provided an overview of how a Russian-linked organization used Ads, YouTube, and other services to spread information, as well as upcoming steps to counteract it.

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Ads Stories March 28, 2017

Google Marketing Next 2017 keynote livestream scheduled for May 23

Announced on the Google Developers blog, the Google Marketing Next 2017 keynote livestream now has an official date and time: Tuesday, May 23rd at 9:00 a.m. PT. You can register to watch the livestream (although that’s not exactly necessary to do so) over at Google’s website.

Ads Stories December 17, 2016

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Google powers a massive number of ads around the internet, but just like any other ads on the web, they can get just a bit annoying. Back in 2015, Google introduced Contributor, a pay-per-month program which replaced AdSense ads on any website while still pushing revenue to the site owner. Today, however, Google is closing that program, at least temporarily.

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Ads Stories May 11, 2016

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Google Adwords will be banning ads for so-called ‘payday loans’ and other lending at very high interest rates. As of July 13th, Google will no longer accept ads for loans that have to be repaid within 60 days, or any loan with an APR exceeding 36%.

The change was announced on Google’s Public Policy Blog.

When reviewing our policies, research has shown that these loans can result in unaffordable payment and high default rates […] This change is designed to protect our users from deceptive or harmful financial products.

Google also shared a stat on action taken against harmful ads in general …

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Ads Stories May 6, 2016

Google extends accidental click protections to native ads on mobile

As Sundar Pichai said in the 2016 Founders’ Letter, advertising allows Google’s services to be free. At the same time, it cares about delivering high quality ads and nothing ruins the experience more than accidental clicks. In a blog post, the company delved into various measures that prevent accidental clicks and announced it was extending click protections to native ads on mobile.

Ads Stories April 30, 2016

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In this week’s top Google stories: new Android device news surrounding the Galaxy Note 6, the death of the Nexus 9, Huawei’s upcoming P9 flagship, and more. And we went hands-on with LeEco’s new Snapdragon 820-powered Le Max2 w/ 6GB of RAM, the BlackBerry PRIV running Android Marshmallow, and the Oppo F1 Plus in this week’s top videos.

In addition, HP and Google launched the impressive new Chromebook 13, and a handful of notable Google and Android app updates arrived as well as news of a completely overhauled design for Instagram in testing.

Head below for all of the quick links to this weeks top stories, videos and more. 

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Ads Stories April 26, 2016

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After announcing a new ad platform for television last week, Google is launching a new six second “Bumper” video ad format for YouTube. Aimed at “snackable” videos consumed on smartphones, Bumpers cannot be skipped over.

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Ads Stories April 20, 2016

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Following big Google Cloud announcements at the National Association of Broadcasters (NAB) Show earlier this week, the company is announcing a new ad platform to monetize and personalize video content, as well as that live TV listings are coming to Search results.

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Ads Stories April 19, 2016

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With imminent troubles looming in Europe, Canada just closed its three year investigation into anti-competitive practices involving Google’s search and advertising business (via The Verge). The country’s Competition Bureau ultimately “did not find sufficient evidence” that Google’s practices harmed local rivals.

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Ads Stories March 28, 2016

New-Adwords-Mar-2016

Google is today showing off redesigned apps for its AdWords advertising service that it says bring a completely reimagined experience based on user feedback.

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Ads Stories March 15, 2016

The Google Analytics 360 Suite is an enterprise-class tool for larger marketers

A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns. With the Analytics 360 Suite, Google hopes to provide an enterprise-class solution that integrates several data and marketing analytics products.

Ads Stories March 14, 2016

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Google is announcing several big Android gaming updates at this year’s Game Developers Conference. A majority of them will be user facing, like app streaming and more social features in Play Games, while others will help developers market and add new features to their games.

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Ads Stories February 19, 2016

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Google Contributor allows readers to pay a monthly fee to see fewer ads on the sites they visit. Ads are either outright removed or replaced with a thank you message. The service launched in 2014 and was opened up to those in US last year. Today, Contributor is getting a revamp that sets the starting monthly fee users can pay to $6.99.

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Ads Stories February 9, 2016

RIP Flash: Google display ads will be all HTML5 by January 2017

Google announced on its AdWords G+ profile today that its display ads will soon be 100% HTML5. From June 30th this year, display ads built using Flash can no longer be uploaded into AdWords or DoubleClick Digital Marketing. From January 2nd, 2017, Flash format display ads will no longer run on the Google Display Network or through DoubleClick.

Ads Stories February 8, 2016

Super-bowl-ads-youtube

YouTube and its YouTube AdBlitz channel are always popular destinations for watching Super Bowl ads that will air on TV during and online leading up to the game– and this year even an alternative half-time show. Following yesterday’s Super Bowl 50 with the Carolina Panthers and Denver Broncos, YouTube has now shared some data on what the most popular ads were this year based on views as of this morning, and we’ve embedded the list in video form below for easy viewing…

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Ads Stories February 4, 2016

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Update: VentureBeat received information from a source, shedding a little more light on the situation.

A source close to the situation indicates that Google considers this a “unique case” because two apps are required to invoke the ad blocking. Furthermore, the source adds that Google has no problem with browsers which can block ads within themselves via built-in functionality (like Adblock Browser) or via plugins.

Earlier in the week, Samsung’s new browser API meant developers, if they wanted to, could build ad-blocking apps to work alongside the browser. It’s similar to the ad-blocking feature Apple introduced in iOS 9 with Safari, which lead to a number of ad and tracker-blocking apps become popular within the first few weeks of iOS 9’s arrival.

With this feature added, more developers could develop standalone ad-blockers for Android which work with Samsung‘s mobile browser. It turns out however, that Google has pulled some apps, and rejected updates for others. It seems the company isn’t keen on having standalone apps — designed to work alongside browsers to block ads — on the Play Store

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Ads Stories January 26, 2016

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Next month’s launch of Accelerated Mobile Pages on Google Search will support ads right out of the gate. AMP, an industry effort to speed up and improve mobile web pages, has garnered the support of many tech companies and publications. The latter will have full control over ads on AMP pages and get accompanying statistics.

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Ads Stories January 21, 2016

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Google has published a blog post revealing just how many bad ads it removed from the web in 2015. Spoiler: they removed a lot.

There can be all kinds of bad ads, whether they’re ads which falsely claim to help weight loss, or phishing sites that trick unassuming web users to submit personal information. Thanks to a team of some 1,000 employees, and some clever computer algorithms, the company was able to remove a ton of ads and ban a huge number of misbehaving advertisers…

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Ads Stories December 21, 2015

Clever new ‘Be together. Not the same.’ Android ad features finger people

Android’s “Be together. Not the same” tagline was adopted with the launch of 5.0 Lollipop last October. The phrase reflects how Android has a unified experience across a range of different devices. Several good ads have come out of it, and Google is continuing them with a new ad released over the weekend. 

Ads Stories November 18, 2015

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Google over the past several months has spoken a lot about its ever-growing cloud business. It recently dropped prices across the board for its Cloud Platform, and now one Google executive believes the business will soon grow to outpace revenue brought in by the company’s ad division…

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Ads Stories November 9, 2015

Google launches official DoubleClick for Publishers Android app

Google has finally launched an Android app for its DoubleClick for Publishers customers. This way, those who use the service to serve or sell ads will be able to keep on top of their performance without being tied to a desktop. If you are a DoubleClick for Publishers user, you’ll be able to monitor network performance by measuring several key metrics, including impressions, clicks, click ratios and CPM as well as individual advertisement performance.

All in all, it’s a pretty simple app, but potentially very useful to DFP customers. The description itself says nothing but the following:

Provides a high-level overview of a DFP network’s performance. The data is displayed in a series of cards, which contain information associated with what’s happening in your DFP network.

As you’d expect, it’s a free download from the Play Store. It’s compatible with any Android device running 4.0.3 or later.

Ads Stories October 26, 2015

yahoogle

Yahoo announced in its financial earnings results for Q3 that it has signed a partnership deal with Google to show search results and ads in its own search tools. The deal came in to effect on October 1st and will last until the end of 2018. Under the terms of this new deal, Yahoo gets to choose which search queries it sends to Google, while Google provides search ads, algorithmic search and image search services for mobile and desktop…

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Ads Stories October 19, 2015

Report: YouTube will place some content behind paywall when subscription service launches

We’ve read many times over the past months that YouTube is planning to launch a subscription service. The company itself has announced as such, and is already nearly all the way to getting enough partners onboard with the new monetization method. In return for a low monthly fee, likely $10, YouTube wants to give you access to all the videos and music you can manage, and without showing any ads of any kind. Google is planning announce this new service at an event this Wednesday, October 21st.

What Google has said all along, however, is that customers who don’t pay can still watch all their favorite videos, but with the ads (as normal). What it hasn’t stated publicly, is that it may be holding some exclusive content back, for the eyes of subscribers only. In a report from Re/code, it’s rumored that when YouTube kicks off its new paid service, the streaming site will also place content that it funds behind a paywall. Regular non-payers won’t be able to watch it.

It’s unclear when you’ll be able to see the new programming YouTube is announcing. Sources say some of the stuff YouTube is paying for hasn’t been created yet, and won’t be available until 2016. In September, I reported that industry sources expected YouTube to launch its subscription service near the end of this month, though it could slip past 2015.

The timing of YouTube’s planned subscription service launch is still, clearly, up in the air. But it will be interesting see how the streaming platform delivers the service, and how many long-time YT users sign up. Will YouTube be able to tempt enough people to subscribe with its own funded and exclusive content? Those questions remain unanswered for now. Let’s just hope the launch happens sooner rather than later, if only to satisfy my curiosity.

Ads Stories October 7, 2015

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With the debate over ads and the speed of the mobile web growing every day, many web companies like Apple and Facebook have pushed for publishers to hand over their content in the name of a better experience for users. But content creators — for the most part — don’t want to do that, and Google knows that. So today, the Mountain View company has announced the Accelerated Mobile Pages initiative, a plan it’s leading to make the mobile web faster… expand full story

Ads Stories September 30, 2015

Google-displaynetowrk

Google today announced changes to its display ad network that will ensure advertisers only pay for ads that are 100% viewable. The move could be viewed as a first step by Google to combat ad blockers that many believe could drastically change the landscape for advertising online going forward. expand full story

Ads Stories August 28, 2015

Google Chrome to begin pausing Flash ads around the web on September 1st

Adobe Flash is notoriously both resource intensive and ubiquitous on the web, which hasn’t helped the open web survive in the consumer shift to mobile devices that have smaller screens and processors. Flash isn’t even supported in most mobile environments anymore because of its poor performance. Google is as a result working hard to eliminate Flash content from its ad network and create a better web browsing experience. Today it announced September 1st is when it will begin pausing many of the Flash ads seen around the web for users of its Chrome web browser.

Fortunately for Google, it’s able to convert most of the Flash ads uploaded to its AdWords advertiser network to the less intensive HTML5 automatically. The company provides a section on its support site where advertisers can go to see what Flash ads are eligible for this conversion, and it has even made a step-by-step tool for converting ads which can’t be automatically converted or haven’t already been uploaded to Google’s servers.

Google first announced this shift back in June, and while the company has its own mobile operating system with a massive amount of native apps in the form of Android, it’s still a big proponent of the web. Perhaps because that’s where it was born, but really because the web isn’t closed off like mobile operating systems, and the underlying hypertext language of the web allows the company to easily scrape and index it for its Search business, among other things. The company introduced a setting to its Chrome browser in March which enables this disabling of Flash plugin content. Chrome for Android and iOS doesn’t support it at all.

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One of the backend improvements in Apple’s upcoming iPhone and iPad operating system update iOS 9 is a strengthening of app security when accessing data from webservers. The new App Transport Security (ATS) feature ensures that only connections encrypted using HTTPS are permitted. There’s just one problem with that: not all advertisers use HTTPS, so ATS will stop some ads appearing in apps.

Google has responded by providing developers with five lines of code that allow them to disable ATS …  expand full story

Ads Stories August 27, 2015

Lineup (1)

There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has beautified its full-screen in-app ads (don’t worry, we don’t use these).

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Ads Stories August 21, 2015

9to5Toys Lunch Break: Beats Studio Wireless Headphones $229, Garmin nuvi GPS $149, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Beats Studio Wireless Headphones in titanium color: $229.99 shipped (Orig: $380) 

Refurbished Garmin nuvi 2699LMT HD 6” GPS with Lifetime Maps & HD Traffic: $149.99 shipped with promo code POI (Orig: $270) 

Jawbone UP Fitness Tracker (4 color choices): $25 shipped (Orig: $50)

MORE DEALS FROM TODAY:

Refurbished ARRIS SURFboard SB6121 DOCSIS 3.0 Cable Modem: $39.99 shipped (Orig: $99.99) 

Games/Apps Vertical PS4 stand + dual controller charger $20, Borderlands 2 Complete $30, more

In today’s best game/app deals, over at Amazon you can grab the hybrid SmaAcc Vertical PS4 Stand w/ Cooling Fans + Dual Charger Station for $19.99 shipped using code JCPO6UZU during checkout. That’s $5 under the current best price and the lowest we can find. The official PS4 vertical stand from Sony will run you $20 Prime shipped on its own without he extra goodies.

It’s your last chance to hit the Mac Game Store Back-to-School sale offering up to 80% off a massive selection of Mac titles. One standout of the many, is Borderlands 2 Complete Edition for $29.99, which includes the GOTY edition of the game and the plethora of DLC that released for it.

DEALS STILL ALIVE:

NEW PRODUCTS & MORE:

Move over Super Smash Bros., the Pokémon tournament fighter is coming to Wii U in the Spring

SLICK’s motorized mount takes the bumps out of your GoPro videos

Beyerdynamic takes its pro-audio pedigree to the streets with these new custom headphones

Ads Stories August 20, 2015

9to5Toys Lunch Break: GoPro HERO4 Black 4K $379, Nintendo 2DS $99, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

GoPro HERO4 Black Action Camera: $379 shipped (Orig: $500)

Refurbished VIZIO (S3851w-D4) 38-inch 5.1-Ch. Sound Bar with Wireless Subwoofer and Rear Satellite Speakers: $149.99 shipped (Orig: $280)

Seagate Backup Plus 5TB USB 3.0 Desktop External Hard Drive: $119.99 shipped (Orig: $150)

MORE DEALS FROM TODAY:

DHD D1 mini quadcopter: $12.30 Prime shipped (Orig: $35) 

Media Resident Evil Blu-ray Collection $30 Prime shipped (Orig: $60), 007 Daniel Craig Pre-order $20, more

Resident Evil Collection on Blu-Ray: $29.99 Prime shipped (Orig: $60) 

DEALS STILL ALIVE:

NEW PRODUCTS & MORE:

The Conway Electric Extō Dual-USB is the envy of all power strips

Back to the Future: The Game hits PlayStation 4 and Xbox One, pre-order now

Nintendo 2DS seeing an official price drop of $30

Ads Stories August 19, 2015

9to5Toys Lunch Break: Bose SoundSport In-Ear Headphones $79, 2TB portable hard drive $69, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

 

Bose SoundSport In-Ear Headphones: $79.95 shipped with promo code EMCAWKX23 (Orig: $149.95) 

Sony (SRS-X3) Portable Bluetooth NFC Speaker: $71.99 shipped with promo code EXTRA (Orig: $149.99) 

Xbox One bundle + $50 Xbox gift card + Assassins Creed Unity: $399 shipped (Orig: $460+)

MORE DEALS FROM TODAY:

WD Elements 2TB USB 3.0 Portable Hard Drive: $69.99 shipped (Orig: $110) 

Kitchen/Home Oral-B 1000 electric toothbrush $29 (Orig. $60), Deep Sweep 5000 $113 (Orig. $133+), more

Amazon has the Oral-B PRO 1000 Electric Rechargeable Toothbrush Powered by Braun for $29 with free shipping for Prime members (free trial) or on orders over $35. Be sure to clip the $5 coupon on the listing page. That’s about 35% under the original listing, $5+ under the average selling price.

You’ll also still find the Oral-B Deep Sweep 5000 w/ Bluetooth Electric Toothbrush for $113 shipped with the $20 on-page coupon (Reg. $133+) and up to $30 off Oral-B toothbrushes, brush head re-fills and more.

DEALS STILL ALIVE:

NEW PRODUCTS & MORE:

 

Never lose your keys again with the new-and-improved Tile Bluetooth tracker

Train to be a Jedi with this oversized Yoda toy you will

The new AfterShokz headphones bring bone conduction audio to Apple Watch

Ads Stories August 18, 2015

9to5Toys Lunch Break: Acer Chromebook 15 $259, amiiqo $73, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

Klipsch (Sub-12HG) Synergy Series 12-Inch 300-Watt Subwoofer: $199 shipped (Orig: $499)

Acer Chromebook 15 Laptop: $259.99 shipped (Orig: $350)

Apple 12-inch MacBook w/ Retina display 1.2GHz/8GB/512GB in all colors: $1,500 shipped (Orig: $1,599)

MORE DEALS FROM TODAY:

Mackie CR3 powered speakers + Audio-Technica ATH-M40x Pro Headphones: $130 shipped (Orig: $199)

Back-to-School Essentials up to 80% off – Sharpies, notebooks, scissors, Kitchen Food Scale $8 (Reg. $14+), more

Today only, as part of its Gold Box Deals of the Day, Amazon is offering up to 80% off a wide selection of Back-to-School Essentialsincluding notebooks, binders, Sharpies, post-it-notes, scissors, tape, pens, and just about everything else you’ll need. One standout is the 3-Pack of Scotch 8-inch Precision Ultra Edge Scissors (1458-3AMZ) for $9.95 with free shipping for Prime members (free trial) or on orders over $35. That’s as much as $14 under some bloated listings and the best price we can find by $3+.

Perfect for going back to school or around the office, these multi-colored scissors are the best selling option on Amazon and have received a 4.7/5 star rating from over 1,600 Amazon customers. Here are some more of our top picks from the sale:

DEALS STILL ALIVE:

NEW PRODUCTS & MORE:

With the Fotokite Phi, flying a drone is as easy as walking your dog

Use amiiqo to play with Nintendo amiibo characters you don’t actually own

Store your gear in style with This is Ground’s Tech Dopp Kit

Motorola shows off its new manufacturing facility in India with Moto E cameo [Video]

Motorola and its parent company Lenovo recently opened a new manufacturing facility in India that is predicted to output as many as 6 million smartphone units annually. Motorola India published a video to YouTube today showing off the plant — in it you can see some of the individual steps that go into putting together a 2015 Moto E, much of which still seems to be done by hand.

The new plant has been created in support of a “Made in India” campaign that the government there has been pushing in order to get more companies manufacturing in India. The campaign so far has attracted big names including Microsoft, Xiaomi, LG, ASUS, and several others. India’s government hopes increased manufacturing investment in a handful of sectors including electronics will spark job creation and GDP growth, a good measure of living standards that is still low in the country. Lenovo earlier today tweeted a picture from a press event celebrating the company’s new plant.

Maybe this means India will finally get access to Moto Maker?

Ads Stories August 17, 2015

9to5Toys Lunch Break: Nikon D3200 $299, Amazon Fire HD 6″ 8GB $70, more

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: TwitterRSS FeedFacebookGoogle+ and Safari push notifications.

TODAY’S CAN’T MISS DEALS:

 

Acer 13-inch Chromebook Laptop (refurb): $208 shipped (Orig: $380)

Nikon D3200 DSLR with 18-55mm VR Lens: $294 + $5 shipping (Orig: $447)

 

Brother Wireless Monochrome Laser Printer w/ AirPrint: $129.99 + $2.99 shipping using coupon code EMCAWKV25 at checkout (Orig: $250)

MORE DEALS FROM TODAY:

Nike 20% off clearance: Free 4.0 Flyknit Running Shoes $76 (Reg. $120), Dri-Fit Shirts/Shorts, Shoes, more

 

Nike is currently knocking off an additional 20% on already reduced clearance items when promo code BACK2SPORT is applied at checkout. Gear up for back to school or grab some new workout clothes for the fall. Free shipping is available for Nike+ members (sign-up here for free) or on orders or $150+.

Shop a wide selection of shoes, athletic gear, and accessories in the men’s department. Nike’s Free 4.0 Flyknit running shoes can be had for $75.98 when the aforementioned coupon code is applied. Five colors are available with different sole combinations to ensure a killer look for your new shoes.

DEALS STILL ALIVE:

NEW PRODUCTS & MORE:

iHome SoundFlask Bluetooth speaker: $40 with coupon code 9to5mac at checkout (Orig: $50)

Two limited edition Star Wars: The Force Awakens PS4 bundles

Samsung Level On Wireless Pro headphones, available soon in black and gold

Cover Girl Star Wars-themed makeup kit

 

Ads Stories August 5, 2015

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Many of us are visual learners, and by visualizing data you may be able to notice trends that you otherwise wouldn’t have by just looking at the numbers written out. Google understands this, and is making it possible to quickly visualize data from its AdWords online advertising service through a simple drag-and-drop tool available soon from directly within AdWords itself — yes, no more needing to download your data and explore it elsewhere.

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Google will now walk advertisers through how to bid based on their objectives

Google has a lot of data on how different decisions made throughout the creation of an AdWords display marketing campaign can lead to a lot of different end results. Now it wants to use that insight to help marketers make the right decisions to reach their objectives, be it a transaction or even just an engagement with their website, and has created a step-by-step solution to do just that.

The new tool for display ads, live now in AdWords, takes marketers through the whole ad campaign creation process based on what they want to result to be. For example, someone who just wants people to visit their website may not realize that they can pay just for each click they get, rather than every single impression. Someone who wants to optimize for the amount of times their advertisement is simply seen, though, will probably want to pay for viewable impressions, or those ad placements guaranteed to be visible on the page (i.e. not needing the user to scroll to see them). Using the new setup flow, advertisers can also input their website URL and have Google choose keywords they may want their ad to appear against in search results.

There are a lot of small decisions like these that advertisers have to consider when creating a new campaign, and a lot of ways to make a mistake that impacts the results. So this new tool simply makes it a lot easier to not mess up. It’s important for Google, too, because a low return on investment for an advertiser is a negative experience that may lead them to not using AdWords again.

Ads Stories July 29, 2015

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Yesterday I wrote about the general availability of Google Contributor, a service through which consumers can choose to be billed an amount between $2-10 on a recurring monthly basis in exchange for seeing less display advertisements around the web.

Contributor is an interesting service that I likened to the Patreon and Kickstarter crowdfunding platforms, but that could make the web browsing experience a little less frustrating. Here’s how I concluded that post: expand full story

Get ready to see search ads in Google’s Play Store: they’re rolling out now

Google at its I/O developer conference back in May took some time to discuss improvements it was making to its Play Store for Android devices. Of those, one area in particular the company touched on was improving the discoverability of apps through better categorization and the ability for developers to A/B test their listings to find which combination of titles and screenshots would lead to the most downloads.

Another way the company has been working to help developers drive awareness of their apps has been through testing Play Store search advertisements, placing a developers’ app at the top of search results against specific keywords. The ability to purchase these placements is starting to roll out today.

Ads Stories July 28, 2015

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The confluence of several different events – the great shift to mobile computing where there’s little screen real-estate, a spurning of display ads, to name just two – is causing content creators and consumers alike to rethink how today’s media gets funded. Sites like Patreon and Kickstarter remove the middle-man from the funding process for projects which require lots of upfront investment and see slow development times by allowing anyone to contribute any amount of money they want to a project’s development.

Google last year threw its own hat into the crowdfunding space with the soft launch of Contributor, a way through which consumers can pay a monthly recurring donation to fund the sites they visit while seeing less ads. Now anyone in the United States can actually use it starting today. expand full story

Ads Stories July 27, 2015

Europe Antitrust Google

Google announced today that it is updating its AdSense user consent policy to comply with requests from European Union data protection authorities. The updated user consent policy strengthens the requirement that publishes with audiences in the EU obtain permission from readers before collecting usage data and accessing cookies. Google says the updated user consent policy follows its own approach to comply with privacy laws. The company outlines the updated user consent policy for website and app publishers with EU readers and users: expand full story

Ads Stories July 22, 2015

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Just as one European antitrust case against Google reached its conclusion, with a second one underway, it may be facing a third, reports the Financial Times.

The first antitrust case found that Google abused its dominant position in search to promote its own products over that of competitors. with the company told to expect large fines. A second one is underway, to determine whether Google forced smartphone manufacturers to favor its own apps over competitor ones in return for permission to use Android.

The FT now reports that a number of companies selling online advertising have asked the European Commission to consider a third case, to investigate Google’s dominance of the web advertising business …  expand full story

Ads Stories July 15, 2015

Purchases on Google

Image via <a href="http://www.businessinsider.com/buy-button-coming-to-google-search-2015-7" target="_blank">Business Insider</a>

Google confirmed at a conference in May that a “buy” button was planned for products in its search results, and today the company elaborated on those plans at a press event in NYC. The new feature called “Purchases on Google” will allow consumers to purchase products directly from ads in Google Search results. Featuring a buy button in ads when searching for products should make purchasing those products more seamless for consumers and boost the value of ads for merchants. expand full story

Ads Stories July 14, 2015

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Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that more people are connecting to the Internet from more devices.

Estimated Total Conversions, a larger tool which tracks ad clicks that lead to a conversion (i.e. a sale), can now track the number of display advertisement clicks that occur in a browser and end as a sale in an app, or vice versa. This also works cross-device when the converting customer has at any point logged into their Google account from both devices. expand full story

Ads Stories July 2, 2015

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Kelly Brook is an English model. The HTC One M9 Gold Edition is a limited release One M9 for the UK market. Together they create…something. We’re not sure exactly what, though. The company is promoting the new phone with a video featuring Brook getting showered in gold paint and while it’s a cool video that many will no doubt appreciate, it’s not immediately obvious how the ad is actually trying to sell the device.

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yahoo-serps-bing

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.” The ads were first spotted by SEO Book.

Yahoo confirmed on Wednesday that it has begun testing the use of Google search ads for a small portion of its desktop and mobile web search results. “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers,” the company said.

Google offered Yahoo an ad partnership all the way back in 2008, but pulled out after objections from the Department of Justice on antitrust grounds …  expand full story

Ads Stories June 26, 2015

Google AdWord click changes

Google’s AdWords team has highlighted three important changes to how users can interact with mobile ads and in-app interstitial ads. The changes are part of an effort to reduce the chance that a user may accidentally click an ad when browsing the web or trying to dismiss the ad. expand full story

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