Google Glass in movie theaters has long been a topic of debate, with a plethora UK cinemas banning the wearable and at least one U.S. chain doing the same. Today, however, the Motion Picture Association of America¬†(MPAA) issued a statement announcing a new “zero tolerance” policy against wearables in the theatre. The statement says that all wearable devices must be powered off prior to the film beginning, no questions asked.

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