YouTube’s chief business officer Robert Kyncl took the stage today at the Consumer Electronics Show in Las Vegas to discuss the future of the video platform, its growth over recent years, and much more. Kyncl has been with YouTube since 2010, previously having a seven-year stint at Netflix. The executive oversees all business functions for YouTube, including sales, marketing, content, and general operations.
YouTube's latest interface that displays video channels upfront versus individual uploads.
The New Yorker’s John Seabrook recently interviewed YouTube’s Global Head of Content Robert Kyncl about the video-sharing service’s future and extensively detailed how YouTube is targeting a $300 billion chunk of the television industry through increased viewership, enhanced content, connected devices, and niche audiences.
Niches, as The New Yorker illustrated, are the future of television. The iconic industry started with just three networks decades ago, and it now features hundreds of cable channels each serving a niche—news, sports, food, weather, music, and more.
“People went from broad to narrow,” said Kyncl to The New Yorker. “And we think they will continue to go that way—spend more and more time in the niches—because now the distribution landscape allows for more narrowness.”
The downside to niches, as Kyncl explained, is cost. Apparently, it is expensive to program niche channels when factoring in various technical costs and the practicality of filling a 24/7 loop. However, with the advent of the Internet, niches are in high-demand, costs are lower than ever, and accessibility is at an all-time high…