Solar energy

Google today used a YouTube video to announce Project Sunroof, a website through which it is automating much of the process of researching and then purchasing solar panels for the home.

The gist of it is that while the cost of solar energy has been falling dramatically over the past few years, thanks in part to subsidies and economies of scale, the actual process of determining whether solar panels are right for you — logistically and economically speaking — is still complicated. Google is (still) a very data-driven company, though, and thinks that it can use data to provide just the right insights and information consumers are in need of, tailored specifically to each individual household.
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Google has invested $300M in a SolarCity fund designed to bring solar power to around 25,000 homes. Debt financing brings the total to $750M, making it the largest ever investment in residential solar power, reports Reuters.

While investing in solar power makes sound economic sense for homeowners, as well as being good for the environment, many are deterred by the typical $20-30,000 upfront cost of purchasing the panels. The SolarCity fund instead allows homeowners to lease the panels, paying a monthly fee to do so … 
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