So how do you stand out in the crowded Android space? I know – let’s put a bunch of cats in a television commercial, Sprint’s marketing people must have said when pitching creative concepts for the Nexus S 4G campaign to their bosses. The resulting advert is cutesy and a bit mischievous, but not bad at all. Plus, you gotta love the closing line:

It’s the first phone that’s Google to the core with Sprint’s lightning fast 4G speed. It’s powerful enough to do just about anything, including filling the internet with more cats.

The cats theme runs throughout the campaign and on the Nexus S mini-site.

expand full story