Strategy Analytics: Android tablets finally giving iPad some proper competition
Research firm Strategy Analytics discovers that shipments of Android-driven tablets are finally beginning to make a meaningful impact on the overall tablet market. Yes, Android slates are making their presence known, even though iPad is still king of the hill. According to the research firm’s survey, June quarter tablet shipments topped 15.1 million units, a material increase over the 3.5 million units from the year-ago period. Apple seized the #1 slot with 9.25 million iPads the company reported for the June quarter, representing a 61.3 percent share of the tablet market overall.
At the same time, Android tablets have gone from 2.9 percent market share in June 2010 to 30.1 percent in June 2011, a surprising 27.2 percentage points increase based on sales of 4.55 million units. In the year-ago quarter Apple enjoyed a 94 percent share, so iPad’s 33 percentage points drop is substantial no matter how you look at it. GSM Arena observes that “in terms of market share, the iOS lead in the past quarter is nearly three times smaller than it was in the same period of last year”.
