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Google announces Web Designer, a new HTML5 content creation tool aimed at ad development … for now

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Google announced its new HTML5 creation tool called Web Designer (via Tech Crunch) that it says will ship “in the coming months.”

Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.

In its announcement, Google notes that “90% of multiple device owners switch between screens to complete tasks,” emphasizing the importance of HTML5 based content to reach users on mobile devices.
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