Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.
In its announcement, Google notes that “90% of multiple device owners switch between screens to complete tasks,” emphasizing the importance of HTML5 based content to reach users on mobile devices.
While Web Designer’s focus according to today’s announcement is seemingly focused on simplifying ad development across mobile and desktop platforms, it seems like it could serve more content creatives outside of the ad segment.
HTML5 has largely replaced Flash-based content as advertisers and content creators in general move to keep up with web browsing trends.
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