UPDATE: OUYA met its $950,000 goal. The project is now at $1,252,480…and it still has 29 days left to go.

OUYA, an Android-powered gaming console for the television, just posted its hefty funding goal on Kickstarter, and it already raised over $500,000 in 13 hours.

The Los Angeles, Calif.-based folks behind OUYA had one main premise in mind when undertaking this revolutionary project: “Let’s make the games less expensive to make, and less expensive to buy.”

OUYA’s controller, console, and interface will come in one package that doubles as a dev kit. There is no need for developers to buy a license or SDK, and they already familiar with the platform, so gaming production should be a breeze. Developers will even have access to OUYA’s open design, so they can make plenty of games that take full advantage of the television. OUYA only requested that developers make some of the gameplay free either through a demo with a full-game upgrade, in-game items or powers, or subscriptions.

OUYA noted it could even change AAA game development: “Forget about licensing fees, retail fees, and publishing fees.”

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