Last night, during our coverage of Samsung’s U.S. Galaxy S III launch event in New York, we told you Chief Marketing Officer Tom Pendleton claimed the company would be “launching the biggest marketing campaign in Samsung’s U.S. history” for the device. The marketing strategy would include 40,000 interactive posters and 50 kiosks popping up around the country in the coming weeks, but first we get a pair of new ads. The first ad, titled “The Next Big Thing Is Here” (above), shows off a few of the device’s flagship features such as AllShare Play and S Beam. The second ad, below, highlights the “Pop up play” feature that allows you to watch video and text simultaneously. If you have not made up your mind the on the S III, check out our full hands-on review of the device.