If Google’s Glass(es) are going to ever gain mainstream acceptance, they will have to be seen as not only something acceptable to wear in public but also as something fashionable. To that end, Google is teaming with renowned designer Diane von Furstenberg on a project to document the creative process leading up to a fashion show.  On Sept. 13, the two companies will release a video of the project on the DVF Google+ page and Google’s YouTube channel.

The +DVF Page teases an announcement at PM today.

In a statement, Diane von Furstenberg said, “I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.”  Sergey Brin, Google co-founder and head of Project X ,which oversees projects like Google Glass and driverless cars, said, “Beauty, style and comfort are as important to Glass as the latest technology. We are delighted to bring Glass to the runway together with DVF.”

WWD spotted Brin and wife Anne Wojcicki with DVF yesterday.

On Saturday afternoon, Google co-founder Sergey Brin was spotted at Diane von Furstenberg during fittings for her Sunday show. Brin and his wife Anne Wojcicki are slated to attend the show, and Wojcicki was being dressed by the designer for the occasion. Brin’s presence was more than just a sartorial coincidence: WWD has learned that some Google-developed technology will be introduced at the runway show. Specific details of the technology could not be learned, and an announcement about it is expected to be made Sunday morning.

Wearing a plain shirt, khaki shorts and Crocs, Brin, whose personal wealth is estimated to be $18.7 billion, admitted that style is not exactly on the top of his mind. “I probably wouldn’t call myself a fashion guy but I am getting there,” he said. Von Furstenberg and the pre-fashion show fittings could hasten the process. “It’s pretty impressive,” Brin said. “It’s quite the operation if you look at the number of styles and the models. It’s an amazing thing to watch.”

Although there is nothing in the press release explicitly saying so, it would not surprise me to see some runway models strutting around with some Glass headsets as well.

The press release follows below:

Glass hits the runway at the DVF Spring 2013 Fashion Show

September 9, 2012 — Glass is a bold, beautiful and wearable new technology that lets you interact with the digital world without distracting you from the real world. It also allows you to effortlessly share your perspective. Glass is still in its early stages and we’re excited about how it will evolve.

Today we’re thrilled to collaborate with the visionary and celebrated designer Diane von Furstenberg. For the past week, we’ve been using Glass to capture the DVF creative process from entirely new perspectives. Soon you’ll get a glimpse into what it’s like to design, prepare and experience the DVF show at New York Fashion Week through Diane’s eyes and a few other views. The short film ‘DVF through Glass’ will be released on Thursday, September 13 on the DVF Google+ page (google.com/+dvf) and Google’s YouTube channel (youtube.com/google). We will also post exclusive images from Glass to the DVF Google+ page live during the show. #DVFthroughGlass

“I am so excited to introduce Glass to the fashion world and use this revolutionary technology to give everyone a unique perspective into fashion.” – Diane von Furstenberg

“Beauty, style and comfort are as important to Glass as the latest technology. We are delighted to bring Glass to the runway together with DVF.” – Sergey Brin, Google co-founder.

About DVF
One of the premier names in American fashion, DIANE von FURSTENBERG was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand it is today. The company, headquartered in New York City, has expanded to four full collections and accessories. The range of accessories extends to shoes, handbags, small leather goods, scarves, eyewear, fine jewelry, watches and luggage. In 2011, DVF debuted a home collection encompassing tabletop, bedding and rugs as well as a signature fragrance, DIANE. In 2012, Diane von Furstenberg was named the most powerful woman in fashion by Forbes Magazine. DVF is now sold in over 70 countries worldwide, and has 54 freestanding shops. For more information, visit http://www.DVF.com.

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. For more information, visit http://www.google.com/about.html.