We knew it was coming when Google leaked a rough draft of its blog post announcing the feature, but today Google is making things official for Google Wallet for web content. The experimental feature will allow Google Wallet users to purchase web content ranging from 25- to 99 cents for individual webpages with a 30 minute instant refund window, ads, and perpetual access to content for users.

On a website highlighting the new feature, Google explained how the process works. Content owners will be able to embed a Google Wallet banner on a webpage, provide users with a free sample of content, and offer users the ability to purchase with one click. Google has examples of the banner already implemented on websites, including this page on peachpit.com.  When visiting, users can scroll about half way down the page before the banner appears and the user is prompted to pay with Google Wallet. Google noted that users wanting to sell content for more than $1 should instead use its digital goods/games option.

The company already has a few partners using the Google Wallet for content solution, including Oxford University Press, DK publishing, and Pearson’s Peachpit. Publishers interested in offering their web content can submit a partner inquiry here

  1. Sell content from your web site. Embed the Google Wallet banner on a web page to allow a user to buy it directly from your site.
  2. Give users a free sample before they buy. Google will rank your content based on what you give for free.
  3. Users can buy with a single click.
  4. Instant refunds help users feel comfortable buying. If the user clicks “Instant Refund” within 30 minutes you take the content back, and the charge is cancelled.
  5. Google monitors how much a user refunds to make sure they are only refunding content they don’t like, and not using refunds to get free content.