It might not be as interesting as Google’s floating barge project that will see the company bring interactive technology showrooms to cities in the US, but Google has just opened a number of temporary retail locations leading into the holidays.
The pop-up locations are dubbed Google Winter Wonderlabs and Google’s new site describing the retail experience lists locations for New York City, Washington DC, Chicago, Los Angeles, New Jersey, and Sacramento.
Google is using the stores to let customers try out and purchase the Nexus 7, Chromebooks, and Chromecast (no mention of Google Glass), but it also has a “Snow globe” room that lets people create slo-mo videos with animated snow fall and “Play Zones” with various product demos set up.
No word on how long the pop-up retail locations will stick around, but you can find exact locations for the cities mentioned above on Google’s site here.
It’s yet another sign of Google’s interest in having its own retail locations following reports of the floating showroom barges. It certainly hasn’t taken a traditional approach yet, but we’re still expecting to see Google step even further into the retail side of things by year’s end.