Screen Shot 2014-02-01 at 2.08.50 PMAT&T has just announced a new tier for its family plan customers that ups the amount of data offered. The carrier is now offering a family plan that includes unlimited talk and text, as well as 10GB of data. The 10GB of data is available to anyone that is apart of the family plan.

Here’s an example: Today, Verizon charges $260 monthly for a comparable plan that’s now $160 from AT&T. A family with four smartphones with unlimited talk and text, and a shared 10GB bucket of data, could switch to AT&T from Verizon and save $100 a month.  Current AT&T customers can save big with these new plans, too, when they choose a 10GB or larger bucket of data. For example, a family or small business with four smartphones could move to this new plan and save between $40 and $100 per month, depending on their current plan.

This new plan starts at $130 a month for 2 lines and increases in $15 iterations for each additional line.

Back in December, AT&T launched new ‘Mobile Share Value Plans‘ that offered pretty steep discounts to customers to compete with T-Mobile’s Uncarrier offerings. AT&T also began offering $100 credits to new customers, as a preemptive jab at T-Mobile, as well.