Google is about to unveil some new product announcements for AdWords and related businesses, and above you can watch the whole thing live through Google’s own livestream of the event. With only a few minutes before the event starts, it looks like the company’s Vice President of Product Management for AdWords Jerry Dischler will be unveiling a new mobile app installs product for Search and YouTube just as Twitter is launching a similar offering

TechCrunch has details on the new product and reports that Google will be offering app install ads on mobile devices through both Search and YouTube.

In addition, Google is also expanding its mobile app deep linking initiative to integrate deep linking with AdWords. What that means is that businesses can buy advertisements that, when clicked, will redirect users directly inside their already-downloaded and installed mobile apps.

Stay tuned to the livestream above for all the official details straight from Google.