Google Related is the evolution of the Toolbar

Seth Weintraub | Jul 30 2011 - 8:09 am PT

[youtube=http://www.youtube.com/watch?v=c0XLL86e1FU]

Google today released a new bottom-floating toolbar for Internet Explorer and Chrome users (no Firefox?) called Google Related. They explain it like this:

Google Related is a browsing assistant that offers interesting and useful content while you are browsing the web. For instance, if you’re browsing a page about a restaurant in San Francisco, Google Related will assist you by displaying useful information about this restaurant such as the location of the restaurant on a map, user reviews, related restaurants in the area, and other webpages related to San Francisco restaurants — all in one place.

Whenever you’re navigating to a new page, Google Related will look for interesting related content and, if available, display it in a bar at the bottom of your page. Google Related can display categories such as videos, news articles, maps, reviews, images, web sites and more. To preview a listed item or see additional items, just use your mouse to hover over different categories in the bar. For example, when you hover over a video link, the video pops up in a preview box and you can play the video directly on the page.

This is an interesting move that will likely get a lot more clicks through Google…if it catches on.