Google today announced two new features for its +1 social button that web site owners can embed on their pages. Google’s senior vice president of engineering Vic Gundotra explained in a blog post that the +1 button (Chrome extension here) can now broadcast posts to your Google+ circles and do so with custom layouts. Previously, clicking the +1 button would only share web content with your contacts in their search results and on your Google Profile. Beginning today, you can choose the scope of sharing by clicking the +1 button and select the new “Share on Google+” option. You’ll be presented with options to choose a circle on Google+ to share with and write an optional comment.

Also new is the ability for publishers to customize a link, an image and a description (so-called +snippets”). Google writes over at the official Google Webmaster blog that “+Snippets let you put your best face forward by customizing exactly what appears when your content is shared”. An example includes Rotten Tomatoes, a popular movie review site where +1 posts include the movie title, poster and a brief synopsis (see the above screenshot). The new features will be rolling out over the next week so be patient. Another little nugget: The +1 button is today doing four billion daily views, twice as much it did back in July. The button is installed on more than a million web sites, which is not bad at all for yet another social button a little over two months old.

FTC: We use income earning auto affiliate links. More.


Check out 9to5Google on YouTube for more news:

You’re reading 9to5Google — experts who break news about Google and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Google on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author