In July Google launched an experimental Hotel Finder tool, which allows users to search specifically for the most relevant hotel related results. The service allows users to find places to stay in select areas, get price comparisons in one convenient location, and compile a shortlist of potential destinations. According to Search Engine Land, Google is now testing rather large “Comparison ads” at the top of hotel related search results that display links to the Hotel Finder tool. The move apparently has the hotel industry concerned…

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