Twitter paired with Russian search engine Yandex to integrate tweets for real-time search results.
According to Reuters, Yandex has 60 percent of the market share in Russia while Google only holds a quarter. Twitter and Google are no longer partners, and these days the Mountain View, Calif.-based search engine prefers its own Google+ social network combined with personalized search results.
The microblogging service announced today it is giving Yandex permission to meld its pipeline of public tweets, and Reuters said the agreement bears likeness to the contract Twitter has with Microsoft’s Bing…
“We wanted to make sure that Twitter content can be where Twitter users are already going,” said Twitter’s Director of Business Development April Underwood to Reuters. “Discovery through search is so important.”
When questioned about a renewed Google partnership, Underwood said: “Anything’s possible, but there’s not really an update to provide there at this time.”
Marketing research firm Compete released a study earlier this month depicting youngling Google+ as half the size of 6-year-old Twitter, and it suggested the +1 button is now available everywhere on the Internet .
Google’s social platform launched June 28, 2011 and quickly sought to combine personal search, custom social networking, and significance to any website with a new +1 feature. The Company saw $37.9 billion dollars of revenue last year— an appropriate correlation to its swelling Google+ service.
The social network reached a high of 20 million unique visitors, 50 million visits, and 200 million page views in December 2011, according to Compete. Those statistics corroborate recent estimates that peg Google+ as gaining 750,000 users daily.
“It is now safe to say that Google+ is becoming an enormous success, with nearly half of the unique visitors of Twitter (40,411,065 unique visitors in December),” announced Compete.
Reuters said 2.8-percent of global Internet users search with Yandex. Twitter declined to give financial details of its agreement with Yandex, but Microsoft reportedly spent $30 million for its Twitter partnership.